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    What is VOZ?

    VOZ brings broadcast viewing on TV sets and granular BVOD viewing on connected devices together in a single, national, de-duplicated database.

    Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard. VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.

    VOZ delivers a significant step change in the way Australian television is measured and evaluated, and will become Australia’s trading currency from December 29th 2024.

    VOZ Components and Capabilities

    Viewers in OzTAM and Regional TAM panel homes (TAM)

    20,000+

    individuals in metro and regional homes

    Establishment Survey data

    65,000+

    surveys per year

    Streaming TV Meters

    ~4,000

    in panel homes

    Video Player Measurement (VPM)

    16m+

    connected devices

    OzTAM exclusive data attribution and
    demographic modelling process

    devices

    Total TV Database

    Planning Reporting Trading Post-Analysis

    National, Metro & Regional, Rest of Australia coverage

    Broadcast TV & BVOD viewing by device

    Cross-screen campaign R&F

    Incremental BVOD reach

    VOZ reveals the Total TV picture

    True-national, all-screen content consumption and campaign performance

    Single source of truth

    Aligning TAM and VPM measurement.

    Gold Standard analytics

    Objective, consistent and robust.

    Supports business continuity

    For current practices, with future-facing design to evolve with industry needs.

    Truly national

    De-duplication of overlap regions & metro/regional combinations for the first time.

    All broadcast TV & BVOD

    Live, on demand, by device, de-duplicated viewing.

    Incremental BVOD reach

    Extend broadcast TV reach and reveal younger & hard-to-find audiences.

    National
    cross-screen objectives

    Single, national cross-screen campaign objectives now possible.

    VOZ Dimensions

    Frequency

    Daily (next day)

    Screen types

    TV, computer, tablet and smartphone

    Viewing type

    Overnight, Consolidated 7/28 ‘What Watched’ reporting and the capability to deliver ‘When Watched‘ reporting

    Demographics

    A core subset of age/gender and grocery shopper demographics will be expanded over time.

    Coverage

    National Total TV (including Rest of Australia): Metro and Regional (five mainland capital cities and aggregated regional markets including Rest of Australia), broadcast TV and BVOD across Free-to-Air and Subscription TV networks (ABC, Seven, Nine, Ten, SBS, Foxtel including Kayo Sports).

    Metrics

    Existing TAM metrics: audience, TARP, reach, share etc. New Total TV metrics: audience, time spent viewing, only-only-both reach, BVOD incremental reach etc.

    Roadmap to VOZ

    VOZ has been developed through thorough industry consultation and collaboration, iterative testing and refinement, and a phased implementation approach.

    2016

    OzTAM’s Video Player Measurement (VPM) service expanded to provide minute-by-minute measurement of BVOD viewing across all platforms and connected devices.

    2017

    50% increase in number of OzTAM and Regional TAM panel homes.

    Australia is among the world’s largest per capita people metered market.

    2018

    Commencement of Streaming TV Meter (STVM) rollout in selected OzTAM and Regional TAM TV panel homes. STVMs measure all streamed content in the home and are used to inform OzTAM’s BVOD demographic modelling. They will also underpin a technology-based solution to address duplication of viewing to connected TVs and will be the basis of future streaming measurement services.

    2019

    Introduction of VPM daily reporting including demographics.

    Additional STVMs installed, bringing total to 2,500+ TAM panel homes.

    2020

    Refinement of VOZ methodology and testing including the first release of VOZ test data and insights.

    Co-viewing on connected TVs introduced to VPM service.

    OzTAMs R & F Portal developed.

    TPSS commence adapting their systems for VOZ.

    2021

    With the completion of the VOZ production system, daily VOZ production and delivery of test data to agencies commences.

    2022

    Further refinement of VOZ database & TPSS tools development with agency/broadcaster feedback.

    VOZ incorporated into agency workflows.

    VOZ insights inform campaign planning & post analysis.

    VOZ-Slider-2023

    2023

    VOZ Total TV data made available to the market on 1st May 2023.

    Viewing to Kayo Sports included in the VOZ dataset from July 30th 2023.

    2024

    From January, OzTAM moved to the delivery of Total TV reports as the public source of audiences consuming broadcaster content.

    Major version update released 26th May with Kayo Sports included within the measurement of Subscription TV (with back data to July 30 2023) and a reviewed co-viewing model for connected TV viewing.

    Following extensive industry collaboration, 29th December 2024 announced as the industry transition date for VOZ as trading currency.

    Market reports

    View our top line reports and learn how to use them.

    View the latest reports
    Learn how to use VOZ

    *Network content comprises viewing of metropolitan and regional free-to-air plus subscription TV and online (BVOD) services. This includes viewing through the television set (both live and played back up to 28 days later) and on connected devices such as connected TVs, computers, tablets and smartphones. Participating networks: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.