What is VOZ?

VOZ brings broadcast viewing on TV sets and connected devices together in a single, detailed database.

Virtual Australia, or ‘VOZ’ is the foundation of Australia’s new ‘Total TV’ reporting standard. VOZ brings together broadcaster* viewing on TV sets and connected devices (connected TVs, computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. It delivers step change in the way Australian television is measured and evaluated.

*Broadcaster content comprises viewing of metropolitan and regional free-to-air and subscription broadcasters’ TV and online (BVOD) services. This includes viewing through the television set (both live and played back up to 28 days later) and on connected devices such as connected TVs, computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

VOZ Components and Capabilities

Viewers in OzTAM and Regional TAM panel homes (TAM)


individuals in metro and regional homes

Establishment Survey data


surveys per year

Streaming TV Meters


in panel homes

Video Player Measurement (VPM)


connected devices

OzTAM exclusive data attribution and
demographic modelling process


Total TV Database

Planning Reporting Post-Analysis

National, Metro & Regional, Rest of Australia coverage

Broadcast TV & BVOD viewing by device

Cross-screen campaign R&F

Incremental BVOD reach

VOZ reveals the Total TV picture

True-national, all-screen content consumption and campaign performance

Single source of truth

Aligning TAM and VPM measurement.

Gold Standard analytics

Objective, consistent and robust.

Supports business continuity

For current practices, with future-facing design to evolve with industry needs.

Truly national

De-duplication of overlap regions & metro/regional combinations for the first time.

All broadcast TV & BVOD

Live, on demand, by device, de-duplicated viewing.

Incremental BVOD reach

Extend broadcast TV reach and reveal younger & hard-to-find audiences.

cross-screen objectives

Single, national cross-screen campaign objectives now possible.

VOZ Dimensions


Daily (next day)


National Total TV (including Rest of Australia), Metro and Regional: five mainland capital cities and aggregated regional markets, National STV

Viewing type

Overnight, Consolidated 7/28 ‘What Watched’ reporting and the capability to deliver ‘When Watched‘ reporting


A core subset of age/gender and grocery shopper demographics will be expanded over time.

Screen types

TV, computer, tablet and smartphone


Existing TAM metrics: audience, TARP, reach, share etc. New Total TV metrics: audience, time spent viewing, only-only-both reach, BVOD incremental reach etc.

Roadmap to VOZ

VOZ results from three years of development, industry consultation, testing and phased rollout.


Build out OzTAM’s VPM service to provide minute-by-minute measurement of BVOD viewing across all platforms and connected devices.


50% increase in number of OzTAM and Regional TAM panel homes.

Australia is among the world’s largest per capita people metered market.


Streaming TV meters (STVMs) installed in selected OzTAM and Regional TAM TV panel homes to de-duplicate and identify linked device use, and offer insights into cross-platform viewing of non-linear TV.


VPM daily reporting including demographics introduced.

Additional Streaming TV Meters installed, bringing total to 2,500+ TAM panel homes.


Initial VOZ test data and insights released.

Co-viewing on connected TVs introduced to VPM service.

Refinement of VOZ methodology.

OzTAMs R & F Portal developed.

TPSS adapting systems for VOZ & testing databases.


VOZ production system complete.

Daily VOZ production and delivery to agencies commences (July 2021)


Refinement of VOZ database & TPSS tools development with agency/broadcaster feedback.

VOZ incorporated into agency workflows.

VOZ insights inform campaign planning & post analysis.


1st May 2023 marked the start of a transition period into 2024 towards a VOZ Total TV currency.

Market reports

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