What is VOZ?
VOZ brings broadcast viewing on TV sets and connected devices together in a single, detailed database.
Virtual Australia, or ‘VOZ’ is the foundation of Australia’s new ‘Total TV’ reporting standard. VOZ brings together broadcaster* viewing on TV sets and connected devices (connected TVs, desktop/laptop computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. It will deliver step change in the way Australian television is measured and evaluated.
*Broadcaster content comprises viewing of metropolitan and regional free-to-air and subscription broadcasters’ TV and online (BVOD) services. This includes viewing through the television set (both live and played back within 7 days) and on connected devices such as connected TVs, desktop/laptop computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

VOZ inputs and outputs
Viewers in OzTAM and Regional TAM panel homes (TAM)
20,000+
individuals in metro and regional homes
Establishment Survey data
65,000+
surveys per year
Streaming TV Meters
2,500+
in panel homes
Video Player Measurement (VPM)
16m+
connected devices
VOZ
Total TV database
Planning Reporting Post-Analysis
National, Metro & Regional, Rest of Australia coverage
Linear TV & BVOD viewing by device
Cross-screen campaign R&F
Incremental BVOD reach
Who benefits from VOZ?

Advertisers and media agencies
can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level.

TV networks
have a complete picture of the audience consuming broadcaster content over time and across screens, can determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.

The media industry
gains an objective, independent, transparent and standard metric by which to evaluate the performance of TV content across all screens and platforms, and is consistent with the established TAM and VPM currencies.