VOZ Overview
What is VOZ?
VOZ brings broadcast viewing on TV sets and connected devices together in a single, detailed database.
Virtual Australia, or ‘VOZ’ is the foundation of Australia’s new ‘Total TV’ reporting standard. VOZ brings together broadcaster* viewing on TV sets and connected devices (connected TVs, computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. It delivers step change in the way Australian television is measured and evaluated.
*Broadcaster content comprises viewing of metropolitan and regional free-to-air and subscription broadcasters’ TV and online (BVOD) services. This includes viewing through the television set (both live and played back up to 28 days later) and on connected devices such as connected TVs, computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.
VOZ Components and Capabilities
Viewers in OzTAM and Regional TAM panel homes (TAM)
20,000+
individuals in metro and regional homes
Establishment Survey data
65,000+
surveys per year
Streaming TV Meters
2,500+
in panel homes
Video Player Measurement (VPM)
16m+
connected devices
OzTAM exclusive data attribution and
demographic modelling process
Total TV Database
National, Metro & Regional, Rest of Australia coverage
Broadcast TV & BVOD viewing by device
Cross-screen campaign R&F
Incremental BVOD reach
VOZ reveals the Total TV picture
True-national, all-screen content consumption and campaign performance
Single source of truth
Aligning TAM and VPM measurement.
Gold Standard analytics
Objective, consistent and robust.
Supports business continuity
For current practices, with future-facing design to evolve with industry needs.
Truly national
De-duplication of overlap regions & metro/regional combinations for the first time.
All broadcast TV & BVOD
Live, on demand, by device, de-duplicated viewing.
Incremental BVOD reach
Extend broadcast TV reach and reveal younger & hard-to-find audiences.
National
cross-screen objectives
Single, national cross-screen campaign objectives now possible.
VOZ Dimensions
Roadmap to VOZ
VOZ results from three years of development, industry consultation, testing and phased rollout.
2016
Build out OzTAM’s VPM service to provide minute-by-minute measurement of BVOD viewing across all platforms and connected devices.
2017
50% increase in number of OzTAM and Regional TAM panel homes.
Australia is among the world’s largest per capita people metered market.
2018
Streaming TV meters (STVMs) installed in selected OzTAM and Regional TAM TV panel homes to de-duplicate and identify linked device use, and offer insights into cross-platform viewing of non-linear TV.
2019
VPM daily reporting including demographics introduced.
Additional Streaming TV Meters installed, bringing total to 2,500+ TAM panel homes.
2020
Initial VOZ test data and insights released.
Co-viewing on connected TVs introduced to VPM service.
Refinement of VOZ methodology.
OzTAMs R & F Portal developed.
TPSS adapting systems for VOZ & testing databases.
2021
VOZ production system complete.
Daily VOZ production and delivery to agencies commences (July 2021)
2022
Refinement of VOZ database & TPSS tools development with agency/broadcaster feedback.
VOZ incorporated into agency workflows.
VOZ insights inform campaign planning & post analysis.
2023
1st May 2023 marked the start of a transition period into 2024 towards a VOZ Total TV currency.
