Advertisers and media agencies
can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level.
have a complete picture of the audience consuming broadcaster content over time and across screens, can determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
The media industry
gains an objective, independent, transparent and standard metric by which to evaluate the performance of TV content across all screens and platforms, and is consistent with the established TAM and VPM currencies.