VOZ Overview
What is VOZ?
VOZ brings broadcast viewing on TV sets and connected devices together in a single, detailed database.
Virtual Australia, or ‘VOZ’ is the foundation of Australia’s new ‘Total TV’ reporting standard. VOZ brings together broadcaster* viewing on TV sets and connected devices (connected TVs, desktop/laptop computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. It will deliver step change in the way Australian television is measured and evaluated.
*Broadcaster content comprises viewing of metropolitan and regional free-to-air and subscription broadcasters’ TV and online (BVOD) services. This includes viewing through the television set (both live and played back within 7 days) and on connected devices such as connected TVs, desktop/laptop computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.
VOZ inputs and outputs
Viewers in OzTAM and Regional TAM panel homes (TAM)
20,000+
individuals in metro and regional homes
Establishment Survey data
65,000+
surveys per year
Streaming TV Meters
2,500+
in panel homes
Video Player Measurement (VPM)
16m+
connected devices
VOZ
Total TV database
Planning Reporting Post-Analysis
National, Metro & Regional, Rest of Australia coverage
Linear TV & BVOD viewing by device
Cross-screen campaign R&F
Incremental BVOD reach
Who benefits from VOZ?
Advertisers and media agencies
can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level.
TV networks
have a complete picture of the audience consuming broadcaster content over time and across screens, can determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
The media industry
gains an objective, independent, transparent and standard metric by which to evaluate the performance of TV content across all screens and platforms, and is consistent with the established TAM and VPM currencies.
VOZ Dimensions
Roadmap to VOZ
VOZ results from three years of development, industry consultation, testing and phased rollout.
2016
Build out OzTAM’s VPM service to provide minute-by-minute measurement of BVOD viewing across all platforms and connected devices.
2017
50% increase in number of OzTAM and Regional TAM panel homes.
Australia is now the world’s largest per capita people metered market.
2018
Streaming TV meters (STVMs) installed in selected OzTAM and Regional TAM TV panel homes to de-duplicate and identify linked device use, and offer insights into cross-platform viewing of non-linear TV.
2019
VPM daily reporting including demographics introduced.
Additional Streaming TV Meters installed, bringing total to 2,500+ TAM panel homes.
2020
Initial VOZ test data and insights released.
Co-viewing on connected TVs introduced to VPM service.
Refinement of VOZ methodology.
OzTAMs R & F Portal developed.
TPSS adapting systems for VOZ & testing databases.
2021
VOZ production system complete.
Daily VOZ production and delivery to agencies commences (July 2021)
2022
Refinement of VOZ database & TPSS tools development with agency/broadcaster feedback.
VOZ incorporated into agency workflows.
VOZ insights inform campaign planning & post analysis.
