What is VOZ?
VOZ brings broadcast viewing on TV sets and granular BVOD viewing on connected devices together in a single, national, de-duplicated database.
Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard. VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.
VOZ delivers a significant step change in the way Australian television is measured and evaluated, and will become Australia’s trading currency from December 29th 2024.
VOZ Components and Capabilities
Viewers in OzTAM and Regional TAM panel homes (TAM)
20,000+
individuals in metro and regional homes
Establishment Survey data
65,000+
surveys per year
Streaming TV Meters
~4,000
in panel homes
Video Player Measurement (VPM)
16m+
connected devices
OzTAM exclusive data attribution and
demographic modelling process
Total TV Database
National, Metro & Regional, Rest of Australia coverage
Broadcast TV & BVOD viewing by device
Cross-screen campaign R&F
Incremental BVOD reach
VOZ reveals the Total TV picture
True-national, all-screen content consumption and campaign performance
Single source of truth
Aligning TAM and VPM measurement.
Gold Standard analytics
Objective, consistent and robust.
Supports business continuity
For current practices, with future-facing design to evolve with industry needs.
Truly national
De-duplication of overlap regions & metro/regional combinations for the first time.
All broadcast TV & BVOD
Live, on demand, by device, de-duplicated viewing.
Incremental BVOD reach
Extend broadcast TV reach and reveal younger & hard-to-find audiences.
National
cross-screen objectives
Single, national cross-screen campaign objectives now possible.
VOZ Dimensions
*Network content comprises viewing of metropolitan and regional free-to-air plus subscription TV and online (BVOD) services. This includes viewing through the television set (both live and played back up to 28 days later) and on connected devices such as connected TVs, computers, tablets and smartphones. Participating networks: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.