VOZ Overview
FAQs
Fact Sheet
Accessing & Using VOZ
VOZ In Use
Total TV Overnight
Total TV Consolidated 7
Weekly ‘When Watched’ Cumulative Reach
Insights
News
User Guides & Explainers
Universe Estimates
Coverage Map
Calendars
Glossary
Training & Education
Introducing VOZ
Australia’s first truly national picture of Total TV viewing on all screens
What is VOZ?
Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard, bringing together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.
Why is VOZ needed?
A clear picture
VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.
Cross-screen evaluation
VOZ is the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.
The new standard
VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.
Access the latest top line VOZ reports free
Subscribers can access VOZ data via Third Party Software Suppliers (TPSS), and the VOZ R&F (reach & frequency) portal.
VOZ market reports are available to view on our website.
VOZ Resources
All the information you need including User Guides, Explainers, Universe Estimates, Coverage Maps, Calendars, FAQ’s and Glossary.
VOZ reveals the complete picture of Total TV viewing
VOZ Insights
The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.
Latest VOZ News
Posted on 18th November 2024, in VOZ Streaming OzTAM, Australia’s television measurement body, has announced the launch of VOZ Streaming on 25 November, 2024. This groundbreaking service provides an enhanced multi-broadcaster programmatic BVOD (broadcaster video on demand) trading solution tailored to meet the evolving needs of advertisers and media agencies. Developed through extensive industry collaboration, […]
Posted on 18th November 2024, in VOZ Streaming OzTAM, Australia’s television measurement body, has announced the launch of VOZ Streaming on 25 November, 2024. This groundbreaking service provides an enhanced multi-broadcaster programmatic BVOD (broadcaster video on demand) trading solution tailored to meet the evolving needs of advertisers and media agencies. Developed through extensive industry collaboration, […]
Posted on 3rd October 2024, in VOZ Streaming Snowflake, the AI Data Cloud company, today announced OzTAM, Australia’s official source of television audience measurement, will leverage Snowflake Data Clean Rooms for its VOZ Streaming data enablement solution. VOZ Streaming, Australia’s first solution for multi-broadcaster programmatic Broadcast Video on Demand (BVOD) trading, will make advertising in […]
Posted on 3rd October 2024, in VOZ Streaming Snowflake, the AI Data Cloud company, today announced OzTAM, Australia’s official source of television audience measurement, will leverage Snowflake Data Clean Rooms for its VOZ Streaming data enablement solution. VOZ Streaming, Australia’s first solution for multi-broadcaster programmatic Broadcast Video on Demand (BVOD) trading, will make advertising in […]
Posted on 30th May 2024, in VOZ Streaming o Creates access to all Australian free-to-air broadcasters’ commercial BVOD inventory o Enables de-duplicated reach and frequency management and capping across participating broadcasters o Aggregates scalable reach within Australia’s growing BVOD audience, which now accounts for 10% of Total TV minutes viewed weekly OzTAM today welcomes SBS […]
Posted on 30th May 2024, in VOZ Streaming o Creates access to all Australian free-to-air broadcasters’ commercial BVOD inventory o Enables de-duplicated reach and frequency management and capping across participating broadcasters o Aggregates scalable reach within Australia’s growing BVOD audience, which now accounts for 10% of Total TV minutes viewed weekly OzTAM today welcomes SBS […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
