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    Introducing VOZ


    Australia’s first truly national picture of Total TV viewing on all screens

    What is VOZ?

    Virtual Australia, or ‘VOZ’,  is the foundation of Australia’s ‘Total TV’ measurement standard, bringing together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.


    Why is VOZ needed?

    A clear picture

    VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.

    Cross-screen evaluation

    VOZ is the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.

    The new standard

    VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.


    Access the latest top line VOZ reports free

    Subscribers can access VOZ data via Third Party Software Suppliers (TPSS), and the VOZ R&F (reach & frequency) portal.

    VOZ market reports are available to view on our website.

    VOZ Resources

    All the information you need including User Guides, Explainers, Universe Estimates, Coverage Maps, Calendars, FAQ’s and Glossary.

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    VOZ reveals the complete picture of Total TV viewing

    VOZ Insights

    The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.

    Latest VOZ News

    VOZ News
    26th Sep

    OzTAM confirms departure of Foxtel from official TV audience measurement as VOZ launch powers ahead

    Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]

    OzTAM confirms departure of Foxtel from official TV audience measurement as VOZ launch powers ahead

    Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]

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    VOZ News
    9th Sep

    OzTAM unveils refreshed brand identity; reflecting significant momentum and business evolution

    Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]

    OzTAM unveils refreshed brand identity; reflecting significant momentum and business evolution

    Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]

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    VOZ News
    11th Jul

    VOZ Gains Momentum, Major Update Includes Kayo Sports

    Posted on 27th May 2024, in VOZ News VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023.   This latest VOZ release also incorporates […]

    VOZ Gains Momentum, Major Update Includes Kayo Sports

    Posted on 27th May 2024, in VOZ News VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023.   This latest VOZ release also incorporates […]

    VOZ News
    25th Jul

    A new era in audience measurement arrives: VOZ to become trading currency from 29th December 2024

    Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]

    A new era in audience measurement arrives: VOZ to become trading currency from 29th December 2024

    Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]

    Start using VOZ

    Access VOZ in the way that best suits your needs.