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Introducing VOZ


Australia’s first truly national picture of Total TV viewing on all screens

What is VOZ?

Virtual Australia, or ‘VOZ’,  is the foundation of Australia’s ‘Total TV’ measurement standard, bringing together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.


Why is VOZ needed?

A clear picture

VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.

Cross-screen evaluation

VOZ is the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.

The new standard

VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.


Access the latest top line VOZ reports free

Subscribers can access VOZ data via Third Party Software Suppliers (TPSS), and the VOZ R&F (reach & frequency) portal.

VOZ market reports are available to view on our website.

VOZ Resources

All the information you need including User Guides, Explainers, Universe Estimates, Coverage Maps, Calendars, FAQ’s and Glossary.

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VOZ reveals the complete picture of Total TV viewing

VOZ Insights

The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.

Latest VOZ News

VOZ News
17th Sep

Australians watched more than 16 billion minutes of broadcast content each week, VOZ data reveals

Posted on 17th September 2025, in VOZ News SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM. OzTAM’s new […]

Australians watched more than 16 billion minutes of broadcast content each week, VOZ data reveals

Posted on 17th September 2025, in VOZ News SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM. OzTAM’s new […]

VOZ News
5th Aug

MiQ announces data partnership with OzTAM to ingest VOZ data into Sigma’s TVi product

Posted on 5th August 2025, in VOZ News Significantly enhancing media planning and optimisation SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. […]

MiQ announces data partnership with OzTAM to ingest VOZ data into Sigma’s TVi product

Posted on 5th August 2025, in VOZ News Significantly enhancing media planning and optimisation SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. […]

VOZ News
26th Sep

OzTAM confirms departure of Foxtel from official TV audience measurement as VOZ launch powers ahead

Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]

OzTAM confirms departure of Foxtel from official TV audience measurement as VOZ launch powers ahead

Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]

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VOZ News
9th Sep

OzTAM unveils refreshed brand identity; reflecting significant momentum and business evolution

Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]

OzTAM unveils refreshed brand identity; reflecting significant momentum and business evolution

Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]

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