What will VOZ do?
Australia’s first truly national picture of total television viewing
Plan and post-analyse campaigns by individual market(s) and nationally
Australia’s first 'Total TV' all-screen audience report:
- Who is watching
- What they’re watching
- How long they spend watching
- What screens they’re watching on
- Their overall screen mix and device preferences
An objective, transparent and standard metric to evaluate TV performance across all screens and platforms
Australia’s first de-duplicated broadcast TV audience estimates, revealing:
- Combined reach of TV and BVOD
- Optimal TV and BVOD allocation for target audience(s)
- Optimal cross-screen mix
Plan and evaluate delivery across broadcasters, screens and devices over time
Evaluate cost efficiencies and campaign spend, informing:
- Budget allocation across TV and BVOD
- BVOD incremental reach
Anonymised, virtual profile of Australian households and individuals, and built to allow the industry to agree a common set of advanced targets (audience segments).
Analysis, planning and evaluation tools developed by third party software suppliers (TPSS); in development
Who benefits from VOZ?
Advertisers and media agencies
can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices and manage cross-screen campaigns – including de-duplicated, cross-device audience reach goals right up to a national level. VOZ has been built to allow the industry to agree a common set of advanced targets (audience segments) to support planning and post-analysis beyond standard age/sex demographics in future.
TV networks
can get a complete picture of the audience consuming their content over time and across screens, determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
The media industry
gains an objective, independent, transparent and standard metric by which to evaluate the performance of TV content across all screens and platforms, and is consistent with the established TAM and VPM currencies.
What is VOZ?
Virtual Australia, or ‘VOZ’ is the foundation of Australia’s new ‘Total TV’ reporting standard. VOZ brings together broadcast+ viewing on TV sets and connected devices (smart TVs, desktop/laptop computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. It will deliver step change in the way Australian television is measured and evaluated.
+Broadcast content comprises viewing of metropolitan and regional free-to-air and subscription broadcasters’ TV and online (BVOD) services. This includes viewing through the television set (both live and played back within 28 days) and on connected devices such as smart TVs, desktop/laptop computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.
VOZ components
Establishment Survey data
Streaming TV meters in TAM panel homes
