VOZ Overview
Introducing VOZ
Australia’s first truly national picture of Total TV viewing on all screens
What is VOZ?
Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.
Why is VOZ needed?
A clear picture
VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.
Cross-screen evaluation
VOZ is positioned to become the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.
The new standard
VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.
Access the latest top line VOZ reports free
Subscribers can access VOZ data via Third Party Software Suppliers (TPSS), APIs and dashboards.
Weekly VOZ market reports are available to view on our website.
VOZ Insights
The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.
VOZ reveals TV reaches nearly 80% of Australians weekly.
Latest VOZ News
Starting July 7th, daily Virtual Australia (‘VOZ’) data will be accessible to eligible subscribers via their chosen third-party software supplier (TPSS), enabling the onboarding process to begin. The commencement of daily data production is a milestone in the multi-phase VOZ rollout and marks the start of an agency consultation period. The coming months will allow agencies time to acquaint themselves […]
Starting July 7th, daily Virtual Australia (‘VOZ’) data will be accessible to eligible subscribers via their chosen third-party software supplier (TPSS), enabling the onboarding process to begin. The commencement of daily data production is a milestone in the multi-phase VOZ rollout and marks the start of an agency consultation period. The coming months will allow agencies time to acquaint themselves […]
Newly-released Insights from Virtual Australia (‘VOZ’) – the foundation of Australia’s forthcoming Total TV reporting standard – confirm that television is now an everywhere, multi-device medium. That means advertisers looking to tap TV’s full power need to consider the complete array of TV assets across channels, screens and platforms. Speaking at the Future of TV […]
Newly-released Insights from Virtual Australia (‘VOZ’) – the foundation of Australia’s forthcoming Total TV reporting standard – confirm that television is now an everywhere, multi-device medium. That means advertisers looking to tap TV’s full power need to consider the complete array of TV assets across channels, screens and platforms. Speaking at the Future of TV […]
