Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.
VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.
VOZ will become the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.
VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.
Subscribers can access VOZ data via TPSS, APIs and dashboards.
Weekly VOZ market reports are available to view on our website.
The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.