VOZ Overview
User Guides & Explainers
Universe Estimates
Coverage Map
Calendars
FAQs
Glossary
Introducing VOZ
Australia’s first truly national picture of Total TV viewing on all screens
What is VOZ?
Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard, bringing together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.
Why is VOZ needed?
A clear picture
VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.
Cross-screen evaluation
VOZ is the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.
The new standard
VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.
Access the latest top line VOZ reports free
Subscribers can access VOZ data via Third Party Software Suppliers (TPSS), and the VOZ R&F (reach & frequency) portal.
VOZ market reports are available to view on our website.
VOZ Resources
All the information you need including User Guides, Explainers, Universe Estimates, Coverage Maps, Calendars, FAQ’s and Glossary.
VOZ reveals the complete picture of Total TV viewing
VOZ Insights
The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.
Latest VOZ News
Posted on 27th May 2024, in VOZ News VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023. This latest VOZ release also incorporates […]
Posted on 27th May 2024, in VOZ News VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023. This latest VOZ release also incorporates […]
Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]
Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]
Posted on 6th December 2023, in VOZ News -Software developers now attaining VOZ Gold Standard accreditation–Industry commences embedding VOZ in systems and workflows inpreparation to transact on VOZ data- Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s […]
Posted on 6th December 2023, in VOZ News -Software developers now attaining VOZ Gold Standard accreditation–Industry commences embedding VOZ in systems and workflows inpreparation to transact on VOZ data- Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s […]
Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set, today launches daily Overnight viewing data – a milestone on the collaborative journey towards VOZ becoming Australia’s Total N reporting standard and trading currency. VOZ Total TV delivers the clearest […]
Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set, today launches daily Overnight viewing data – a milestone on the collaborative journey towards VOZ becoming Australia’s Total N reporting standard and trading currency. VOZ Total TV delivers the clearest […]
