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    Introducing VOZ


    Australia’s first truly national picture of Total TV viewing on all screens

    What is VOZ?

    Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.


    Why is VOZ needed?

    A clear picture

    VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.

    Cross-screen evaluation

    VOZ will become the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.

    The new standard

    VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.


    Access the latest top line VOZ reports free

    Subscribers can access VOZ data via TPSS, APIs and dashboards.

    Weekly VOZ market reports are available to view on our website.

    VOZ Insights

    The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.

    The median age of the BVOD audience is 15 years younger than that for linear TV.

    Latest VOZ News

    VOZ News
    7th Jul

    Daily VOZ data production commences on July 7th

    Starting July 7th, daily Virtual Australia (‘VOZ’) data will be accessible to eligible subscribers via their chosen third-party software supplier (TPSS), enabling the onboarding process to begin. The commencement of daily data production is a milestone in the multi-phase VOZ rollout and marks the start of an agency consultation period. The coming months will allow agencies time to acquaint themselves […]

    Daily VOZ data production commences on July 7th

    Starting July 7th, daily Virtual Australia (‘VOZ’) data will be accessible to eligible subscribers via their chosen third-party software supplier (TPSS), enabling the onboarding process to begin. The commencement of daily data production is a milestone in the multi-phase VOZ rollout and marks the start of an agency consultation period. The coming months will allow agencies time to acquaint themselves […]

    VOZ News
    25th Feb

    VOZ insights confirm future of TV is linear + BVOD

    Newly-released Insights from Virtual Australia (‘VOZ’) – the foundation of Australia’s forthcoming Total TV reporting standard – confirm that television is now an everywhere, multi-device medium. That means advertisers looking to tap TV’s full power need to consider the complete array of TV assets across channels, screens and platforms. Speaking at the Future of TV […]

    VOZ insights confirm future of TV is linear + BVOD

    Newly-released Insights from Virtual Australia (‘VOZ’) – the foundation of Australia’s forthcoming Total TV reporting standard – confirm that television is now an everywhere, multi-device medium. That means advertisers looking to tap TV’s full power need to consider the complete array of TV assets across channels, screens and platforms. Speaking at the Future of TV […]

    Start using VOZ

    Access VOZ in the way that best suits your needs.