VOZ Overview
FAQs
Fact Sheet
Accessing & Using VOZ
VOZ In Use
Total TV Overnight
Total TV Consolidated 7
Weekly ‘When Watched’ Cumulative Reach
Insights
News
User Guides & Explainers
Universe Estimates
Coverage Map
Calendars
Glossary
Training & Education
Logos and Data Sourcing
Introducing VOZ
Australia’s first truly national picture of Total TV viewing on all screens
What is VOZ?
Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard, bringing together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.
Why is VOZ needed?
A clear picture
VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.
Cross-screen evaluation
VOZ is the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.
The new standard
VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.
Access the latest top line VOZ reports free
Subscribers can access VOZ data via Third Party Software Suppliers (TPSS), and the VOZ R&F (reach & frequency) portal.
VOZ market reports are available to view on our website.
VOZ Resources
All the information you need including User Guides, Explainers, Universe Estimates, Coverage Maps, Calendars, FAQ’s and Glossary.
VOZ reveals the complete picture of Total TV viewing
VOZ Insights
The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.
Latest VOZ News
Posted on 26th May 2025, in VOZ News Partnership unlocks new insights into streaming viewership OzTAM, the industry’s provider of the VOZ Total TV currency, today announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media measurement transparency and collaboration.This partnership sees Netflix become the first global streaming platform […]
Posted on 26th May 2025, in VOZ News Partnership unlocks new insights into streaming viewership OzTAM, the industry’s provider of the VOZ Total TV currency, today announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media measurement transparency and collaboration. This partnership sees Netflix become the first global streaming […]
Posted on 7th April 2025, in VOZ News Delivering a new, deeper measurement footprint for Australia’s media industry OzTAM, the industry’s provider of the VOZ Total TV currency, today announced partnerships with Samba TV and Nexxen, marking the launch of a proof-of-concept (POC) project to explore revolutionary new measurement possibilities for Australia’s media industry. The […]
Posted on 7th April 2025, in VOZ News Delivering a new, deeper measurement footprint for Australia’s media industry OzTAM, the industry’s provider of the VOZ Total TV currency, today announced partnerships with Samba TV and Nexxen, marking the launch of a proof-of-concept (POC) project to explore revolutionary new measurement possibilities for Australia’s media industry. The […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Want to learn more?
Download the VOZ Fact Sheet for a quick overview of what VOZ is all about