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    Introducing VOZ


    Australia’s first truly national picture of Total TV viewing on all screens

    What is VOZ?

    Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.


    Why is VOZ needed?

    A clear picture

    VOZ delivers a much clearer picture of viewing on all screen types, whenever and wherever it occurs.

    Cross-screen evaluation

    VOZ is the all-screen, cross-platform, planning and reporting standard for Australia’s television industry.

    The new standard

    VOZ is an objective, transparent and standard metric to evaluate TV performance across all screens and platforms.


    Access the latest top line VOZ reports free

    Subscribers can access VOZ data via Third Party Software Suppliers (TPSS), and the VOZ R&F (reach & frequency) portal.

    VOZ market reports are available to view on our website.

    VOZ Insights

    The VOZ Total TV database delivers a much clearer picture of viewing on all screen types, inside and outside homes, than has been possible before.

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    VOZ reveals the complete picture of Total TV viewing

    Latest VOZ News

    VOZ News
    25th Jul

    A new era in audience measurement arrives: VOZ to become trading currency from 29th December 2024.

    Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]

    A new era in audience measurement arrives: VOZ to become trading currency from 29th December 2024.

    Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]

    VOZ-Slider-2023

    VOZ News
    11th Jul

    VOZ Gains Momentum, Major Update Includes Kayo Sports.

    Posted on 27th May 2024, in VOZ News VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV.   This latest VOZ release also incorporates a reviewed co-viewing model for Connected TV viewing, […]

    VOZ Gains Momentum, Major Update Includes Kayo Sports.

    Posted on 27th May 2024, in VOZ News VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV.   This latest VOZ release also incorporates a reviewed co-viewing model for Connected TV viewing, […]

    VOZ News
    9th Dec

    VOZ enters final phase, on track to launch as currency in 2024.

    Posted on 6th December 2023, in VOZ News -Software developers now attaining VOZ Gold Standard accreditation–Industry commences embedding VOZ in systems and workflows inpreparation to transact on VOZ data- Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s […]

    VOZ enters final phase, on track to launch as currency in 2024.

    Posted on 6th December 2023, in VOZ News -Software developers now attaining VOZ Gold Standard accreditation–Industry commences embedding VOZ in systems and workflows inpreparation to transact on VOZ data- Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s […]

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    VOZ News
    1st May

    VOZ, the most accurate picture of Total TV viewing arrives.

    Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set, today launches daily Overnight viewing data – a milestone on the collaborative journey towards VOZ becoming Australia’s Total N reporting standard and trading currency. VOZ Total TV delivers the clearest […]

    VOZ, the most accurate picture of Total TV viewing arrives.

    Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set, today launches daily Overnight viewing data – a milestone on the collaborative journey towards VOZ becoming Australia’s Total N reporting standard and trading currency. VOZ Total TV delivers the clearest […]

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    Access VOZ in the way that best suits your needs.