Glossary


Cut through the jargon and understand the terms and definitions.

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Glossary
7th Apr

API

A web-based application programming interface for accessing VOZ data. For example, the VOZ ‘R & F’ Portal API allows the user to query VOZ data to determine campaign cross-screen reach and frequency.

API

A web-based application programming interface for accessing VOZ data. For example, the VOZ ‘R & F’ Portal API allows the user to query VOZ data to determine campaign cross-screen reach and frequency.

Glossary
7th Apr

Broadcaster content

Comprises metropolitan and regional free-to-air and subscription broadcasters’ services and includes linear content watched on television sets (both live and played back through the TV set within 7 days) and BVOD watched on connected devices such as connected TVs, computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

Broadcaster content

Comprises metropolitan and regional free-to-air and subscription broadcasters’ services and includes linear content watched on television sets (both live and played back through the TV set within 7 days) and BVOD watched on connected devices such as connected TVs, computers, tablets and smartphones. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and […]

Glossary
7th Apr

BVOD (Broadcast Video on Demand)

Broadcaster content delivered online and watched on an internet-enabled device such as a TV sets, computer, tablet or smartphone. BVOD can be watched live (‘live streaming’) or at a time the consumer chooses (‘on-demand’ or ‘catch-up’).

BVOD (Broadcast Video on Demand)

Broadcaster content delivered online and watched on an internet-enabled device such as a TV sets, computer, tablet or smartphone. BVOD can be watched live (‘live streaming’) or at a time the consumer chooses (‘on-demand’ or ‘catch-up’).

Glossary
7th Apr

Establishment Survey

Determines the types of Television Audience Measurement (TAM) panel homes needed to reflect the overall Australian population and is conducted via 65,000+ random phone interviews on both mobile and landlines annually. Questions include the number of working TVs in the home, presence of subscription TV services, who does the grocery shopping, etc., in addition to age, gender, occupation category and household income. Every home in OzTAM, Regional TAM and Rest of Australia coverage areas has an equal chance of being contacted to participate in the national Establishment Survey.

Establishment Survey

Determines the types of Television Audience Measurement (TAM) panel homes needed to reflect the overall Australian population and is conducted via 65,000+ random phone interviews on both mobile and landlines annually. Questions include the number of working TVs in the home, presence of subscription TV services, who does the grocery shopping, etc., in addition to […]

Glossary
7th Apr

Cross-Screen Measurement

Measurement and reporting of broadcaster content consumed (including reach and frequency) across screens, capturing viewing on TV sets (whether connected to the internet or not), personal computers (PCs including desktop and laptop computers), smartphones and tablets.

Cross-Screen Measurement

Measurement and reporting of broadcaster content consumed (including reach and frequency) across screens, capturing viewing on TV sets (whether connected to the internet or not), personal computers (PCs including desktop and laptop computers), smartphones and tablets.

Glossary
7th Apr

De-duplication

The unique viewers who are exposed to broadcaster program or advertising content and who have watched the same content on more than one screen are each counted as just one viewer in the overall audience estimates. For example, if Steve began watching a program episode on his home TV, continued viewing on his smartphone on his train commute to work, and finished the episode on his desktop computer at lunch time, Steve would have incurred three viewing sessions but be counted as a single viewer.

De-duplication

The unique viewers who are exposed to broadcaster program or advertising content and who have watched the same content on more than one screen are each counted as just one viewer in the overall audience estimates. For example, if Steve began watching a program episode on his home TV, continued viewing on his smartphone on […]

Glossary
7th Apr

Incremental Reach

Incremental reach refers to the unique and distinct reach that is achieved by one element in the overall screen mix, which then adds to the remainder of the mix. For example, BVOD delivers extra reach to people who were not reached via linear TV broadcaster viewing (in other words, among those people who only watched the content via BVOD).

Incremental Reach

Incremental reach refers to the unique and distinct reach that is achieved by one element in the overall screen mix, which then adds to the remainder of the mix. For example, BVOD delivers extra reach to people who were not reached via linear TV broadcaster viewing (in other words, among those people who only watched […]

Glossary
7th Apr

Linear TV

Broadcaster content received over-the-air via aerial, satellite or cable, and viewed on an in-home TV set, as distinct from broadcaster content delivered via the internet. Linear TV can be watched ‘live’, ‘as-live’ or time-shifted (‘playback’).

Linear TV

Broadcaster content received over-the-air via aerial, satellite or cable, and viewed on an in-home TV set, as distinct from broadcaster content delivered via the internet. Linear TV can be watched ‘live’, ‘as-live’ or time-shifted (‘playback’).

Glossary
7th Apr

Live Streaming

Broadcaster video on demand (BVOD) watched as a live linear stream on any inter-connected device. The content may be a simulcast of the corresponding linear TV channel or exclusively streamed live via the broadcaster’s BVOD (online-only) service.

Live Streaming

Broadcaster video on demand (BVOD) watched as a live linear stream on any inter-connected device. The content may be a simulcast of the corresponding linear TV channel or exclusively streamed live via the broadcaster’s BVOD (online-only) service.

Glossary
19th Aug

National Total TV Database

Includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) and Riverland/Mt Gambier.

National Total TV Database

Includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer […]

Glossary
19th Aug

Only-Only-Both

Linear TV Only, broadcast video on demand (BVOD) Only, and BOTH (Linear TV & BVOD) are mutually exclusive with viewing defined as at least 60 consecutive seconds of the content within a research day for linear TV and 15 consecutive seconds for BVOD:

  • Linear TV Only represents content viewed exclusively on linear TV
  • BVOD Only represents content viewed exclusively on BVOD
  • BOTH represents content viewed on both linear TV and BVOD
Only-Only-Both

Linear TV Only, broadcast video on demand (BVOD) Only, and BOTH (Linear TV & BVOD) are mutually exclusive with viewing defined as at least 60 consecutive seconds of the content within a research day for linear TV and 15 consecutive seconds for BVOD: Linear TV Only represents content viewed exclusively on linear TV BVOD Only […]

Glossary
7th Apr

Segmentation

VOZ has been built to allow for the future development of an industry-wide set of audience groups or segments to be created to reflect buying behaviour and support planning and post-analysis beyond standard age/gender demographics.

Segmentation

VOZ has been built to allow for the future development of an industry-wide set of audience groups or segments to be created to reflect buying behaviour and support planning and post-analysis beyond standard age/gender demographics.

Glossary
7th Apr

Streaming TV Meters

A metering solution used within TAM panel households to measure the streaming activity to television broadcaster content within the home network via connected devices (e.g., connected TV, computer, tablet or smartphone).

Streaming TV Meters

A metering solution used within TAM panel households to measure the streaming activity to television broadcaster content within the home network via connected devices (e.g., connected TV, computer, tablet or smartphone).

Glossary
7th Apr

Synthesised Population

A modelled representation of the entire Australian population using anonymised information from the national Establishment Survey.

Synthesised Population

A modelled representation of the entire Australian population using anonymised information from the national Establishment Survey.

Glossary
7th Apr

Total TV Measurement

The measurement of broadcaster content from all participating broadcasters (ABC, Seven Network, Nine Network, Network 10, SBS, Foxtel), delivered via their linear TV and BVOD services.

Total TV Measurement

The measurement of broadcaster content from all participating broadcasters (ABC, Seven Network, Nine Network, Network 10, SBS, Foxtel), delivered via their linear TV and BVOD services.

Glossary
7th Apr

Total TV Reach

The sum of all unique (de-duplicated) viewers who have watched broadcaster content during a specified time period via linear TV (for at least 60 consecutive seconds) or a BVOD service (for at least 15 consecutive seconds), on any screen.

Total TV Reach

The sum of all unique (de-duplicated) viewers who have watched broadcaster content during a specified time period via linear TV (for at least 60 consecutive seconds) or a BVOD service (for at least 15 consecutive seconds), on any screen.

Glossary
7th Apr

VOZ

The foundation of Australia’s Total TV reporting standard, bringing together broadcaster content viewed on TV sets and connected devices to provide all-screen, cross-platform planning and reporting.

VOZ

The foundation of Australia’s Total TV reporting standard, bringing together broadcaster content viewed on TV sets and connected devices to provide all-screen, cross-platform planning and reporting.

Glossary
7th Apr

What Watched

Measurement and reporting of viewing to linear TV content, whether live or in playback, attributed to the time of original broadcast (e.g., OzTAM and Regional TAM Consolidated ratings).

What Watched

Measurement and reporting of viewing to linear TV content, whether live or in playback, attributed to the time of original broadcast (e.g., OzTAM and Regional TAM Consolidated ratings).

Glossary
7th Apr

When Watched

Measurement and reporting of viewing to broadcaster content at the time it was viewed.

When Watched

Measurement and reporting of viewing to broadcaster content at the time it was viewed.

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