Applicable to program content
The true audience for a program beyond the broadcast TV.
Whether BVOD-first scheduling makes sense for a particular program, and how long to make the BVOD content available to play.
How the viewer moves between screens over time.
The combined reach of my cross-screen channel portfolio.
The extent to which my cross-screen assets complement one another in reaching specific targets.
How my cross-screen portfolio reach compares to competitors’.
The optimal use of my cross-screen assets in promoting programs.