Training & Education

/ Training & Education

Comprehensive training and resources are readily available to support you in using the VOZ Total TV currency data which became the trading currency on December 29, 2024.

Familiarise yourself with the terminology, delve into the methodology, and access essential user guides.

Industry Training

The MFA’s new e-learning course, ‘VOZ as a Currency’, is available as part of MFA Television Foundations.

It covers essential topics for anyone involved in transacting or reporting on TV and BVOD campaigns, including VOZ terminology, methodology, accessing VOZ data, the role of VOZ in TV campaigns, and the integration of media planning and buying.

Learn more here

The IMAA Academy is an end-to-end training solution for media professionals, designed to give agency staff, media employees and students with 0-2 years of experience the tools they need to succeed in the fast-paced and ever-changing media industry.

It offers a variety of educational resources and courses to enhance the skills of those new to the industry and help them achieve their career goals.

Login, enroll or learn more here

Designed in collaboration with OzTAM, Nielsen TAM’s online, trainer-led VOZ Education Workshops are structured into two workstreams, providing foundational understanding of VOZ Total TV measurement.

1. VOZ Content Measurement – understand how Nielsen integrates TAM (broadcast TV) and VPM (BVOD) to create VOZ Total TV measurement.
2. VOZ Data Definitions – understand the calculation of commonly used Total TV metrics such as Audience, I Only-Only-Both Reach I Share I TARP

Register below for a scheduled session.

Alternatively for group bookings of 10+, or requests for an in-person team session, please contact helpdesk.tam.au@nieslen.com.

Register here