Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 18,695,000 | 11,249,000 | 7,489,000 | 4,278,000 | 2,772,000 | 4,674,000 | 41% | 10% | 17% | 68% | 27,632,000 |
People 25-54 | 7,642,000 | 3,942,000 | 2,792,000 | 1,324,000 | 1,640,000 | 2,060,000 | 35% | 14% | 18% | 68% | 11,317,000 |
People 16-39 | 4,822,000 | 2,709,000 | 1,959,000 | 869,000 | 1,231,000 | 883,000 | 30% | 14% | 10% | 53% | 9,099,000 |
Grocery Shoppers | 12,492,000 | 6,894,000 | 4,525,000 | 2,681,000 | 1,869,000 | 3,730,000 | 41% | 11% | 22% | 75% | 16,622,000 |