VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,164,000 | 10,033,000 | 6,433,000 | 4,021,000 | 3,310,000 | 6,820,000 | 37% | 12% | 25% | 75% | 26,974,000 |
| People 25-54 | 8,406,000 | 3,255,000 | 2,139,000 | 1,235,000 | 1,961,000 | 3,190,000 | 29% | 18% | 29% | 76% | 11,037,000 |
| People 16-39 | 5,475,000 | 2,475,000 | 1,721,000 | 841,000 | 1,577,000 | 1,423,000 | 28% | 18% | 16% | 62% | 8,874,000 |
| Grocery Shoppers | 13,221,000 | 5,840,000 | 3,635,000 | 2,450,000 | 2,164,000 | 5,216,000 | 36% | 13% | 32% | 81% | 16,319,000 |
