VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Date Range:
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,227,000 | 11,855,000 | 7,787,000 | 4,576,000 | 2,679,000 | 4,693,000 | 45% | 10% | 18% | 73% | 26,265,000 |
| People 16-39 | 5,113,000 | 2,867,000 | 2,046,000 | 927,000 | 1,267,000 | 979,000 | 33% | 15% | 11% | 59% | 8,718,000 |
| People 25-54 | 7,837,000 | 4,221,000 | 2,888,000 | 1,496,000 | 1,526,000 | 2,090,000 | 39% | 14% | 19% | 73% | 10,763,000 |
| Grocery Shoppers | 12,655,000 | 7,532,000 | 4,899,000 | 2,956,000 | 1,646,000 | 3,477,000 | 47% | 10% | 22% | 79% | 16,044,000 |