VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,163,000 | 11,977,000 | 7,963,000 | 4,538,000 | 2,939,000 | 5,247,000 | 44% | 11% | 19% | 75% | 26,974,000 |
| People 25-54 | 8,261,000 | 4,308,000 | 2,960,000 | 1,518,000 | 1,633,000 | 2,320,000 | 39% | 15% | 21% | 75% | 11,037,000 |
| People 16-39 | 5,420,000 | 3,040,000 | 2,165,000 | 995,000 | 1,307,000 | 1,073,000 | 34% | 15% | 12% | 61% | 8,873,000 |
| Grocery Shoppers | 12,954,000 | 7,376,000 | 4,829,000 | 2,869,000 | 1,777,000 | 3,800,000 | 46% | 11% | 23% | 80% | 16,175,000 |
