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Quick answers to commonly asked questions about VOZ.

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FAQ
7th Apr

What is VOZ?

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard.

VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and Nielsen, VOZ provides all-screen, cross-platform planning and reporting for Australia’s television industry.

What is VOZ?

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard. VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and […]

FAQ
7th Apr

Why is it called ‘Virtual Australia’?

OzTAM, Regional TAM and Nielsen have designed a database to represent the Australian population, a ‘Virtual Australia’.

The TAM Service uses a robust and large-scale Establishment Survey that collects data from 80,000+ interviews each year about respondents’ homes, TV viewing technologies and the demographics of their household members. In combination with Australian Bureau of Statistics official population data, the VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians.

Why is it called ‘Virtual Australia’?

OzTAM, Regional TAM and Nielsen have designed a database to represent the Australian population, a ‘Virtual Australia’. The TAM Service uses a robust and large-scale Establishment Survey that collects data from 80,000+ interviews each year about respondents’ homes, TV viewing technologies and the demographics of their household members. In combination with Australian Bureau of Statistics […]

FAQ
7th Apr

Why is VOZ needed?

Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets but 6.7 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of people do not have access to a TV set, yet they stream broadcast content online. OzTAM, Regional TAM and Nielsen have built VOZ to capture the TV viewing that takes place on all screens.

Why is VOZ needed?

Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets but 6.7 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of […]

FAQ
7th Apr

What does VOZ comprise?

VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ linear content (whether viewed live or played back through the TV set within 7 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

What does VOZ comprise?

VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ linear content (whether viewed live or played back through the TV set within 7 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

FAQ
7th Apr

What does VOZ offer?

VOZ delivers Australia’s first:

  1. Truly national database of Total Television viewing.
  2. De-duplicated audience estimates of all the broadcaster content available via linear television or streamed via a connected phone, tablet, computer or TV set (‘Total TV’).
  3. Total TV audience metrics, including the amount of time people spend watching broadcaster content, the profile of the audience watching, and the time they spend with various platforms and screen types.
  4. VOZ has been built to allow for the future development of an industry-wide set of advanced targets (audience segments) to support planning and post-analysis beyond age/gender demographics.

What does VOZ offer?

VOZ delivers Australia’s first: Truly national database of Total Television viewing. De-duplicated audience estimates of all the broadcaster content available via linear television or streamed via a connected phone, tablet, computer or TV set (‘Total TV’). Total TV audience metrics, including the amount of time people spend watching broadcaster content, the profile of the audience […]

FAQ
7th Apr

What benefits does VOZ bring?

VOZ crystallises Australia’s Total TV picture:

  • Advertisers and media agencies can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level. VOZ has been built to allow for the future development of a common set of audience groups or segments to be created to reflect buying behaviour and support planning and post-analysis beyond standard age/sex demographics.
  • TV networks can get a complete picture of the audience consuming their content over time and across screens, determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
  • The media industry gains an objective, independent, transparent and standard metric by which to evaluate the performance of TV content across all screens and platforms, and is consistent with the established TAM and VPM currencies.

What benefits does VOZ bring?

VOZ crystallises Australia’s Total TV picture: Advertisers and media agencies can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level. VOZ has been built to allow for the future development of a common set of audience groups or […]

FAQ
7th Apr

How does VOZ work?
  1. VOZ brings linear TV ratings estimates derived from 20,000+ viewers in OzTAM and Regional TAM panel homes, and 14 million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database.
  2. The VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians using:
    • National TAM Establishment Survey data (80,000+ surveys per year);
    • Gold Standard TV ratings calculations based on the actual viewing behaviour of 20,000+ individuals in OzTAM and Regional TAM panel homes;
    • Information from streaming TV meters installed in 2,500+ TV panel homes; and,
    • Census level OzTAM VPM (Video Player Measurement) data on 14 million connected devices playing TV content.

How does VOZ work?

VOZ brings linear TV ratings estimates derived from 20,000+ viewers in OzTAM and Regional TAM panel homes, and 14 million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database. The VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians using: […]

FAQ
7th Apr

How can VOZ data be accessed?

Various analysis, planning and evaluation tools enable data subscribers to access VOZ data, including VOZ all-screen reporting dashboard; a VOZ reach & frequency (R&F) Portal; and third-party software suppliers (TPSS). In addition, weekly top line VOZ reports are available to the public on virtualoz.com.au.

How can VOZ data be accessed?

Various analysis, planning and evaluation tools enable data subscribers to access VOZ data, including VOZ all-screen reporting dashboard; a VOZ reach & frequency (R&F) Portal; and third-party software suppliers (TPSS). In addition, weekly top line VOZ reports are available to the public on virtualoz.com.au.

FAQ
7th Apr

What markets does VOZ cover?

VOZ includes free-to-air and subscription television channels viewed in Metropolitan and Regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) and Riverland/Mt Gambier.

What markets does VOZ cover?

VOZ includes free-to-air and subscription television channels viewed in Metropolitan and Regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, […]

FAQ
9th Jun

Will VOZ be currency?

OzTAM and Regional TAM continue to be currency TAM data, while VPM is currency for BVOD. OzTAM, Regional TAM and Nielsen TAM will progressively refine and improve VOZ methodology and capabilities. Over time, as VOZ establishes itself in the marketplace, it could become currency for Total TV – subject to agreement between media agencies and broadcasters.

Will VOZ be currency?

OzTAM and Regional TAM continue to be currency TAM data, while VPM is currency for BVOD. OzTAM, Regional TAM and Nielsen TAM will progressively refine and improve VOZ methodology and capabilities. Over time, as VOZ establishes itself in the marketplace, it could become currency for Total TV – subject to agreement between media agencies and […]

FAQ
30th Jun

Which demographics are available in VOZ?

The core subset of age/gender demographics outlined in the table below will evolve to include all standard television audience measurement (TAM) demographics:

Which demographics are available in VOZ?

The core subset of age/gender demographics outlined in the table below will evolve to include all standard television audience measurement (TAM) demographics:

FAQ
7th Apr

Will TV and BVOD viewing continue to be reported separately?

Yes. Linear TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively). VOZ creates a new, additional picture of ‘Total TV’ viewing, bringing TAM and BVOD together to report all-screen, de-duplicated viewing nationally.

Will TV and BVOD viewing continue to be reported separately?

Yes. Linear TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively). VOZ creates a new, additional picture of ‘Total TV’ viewing, bringing TAM and BVOD together to report all-screen, de-duplicated viewing nationally.

FAQ
9th Jun

When is VOZ data delivered?

VOZ data is delivered daily two days after broadcast following the release of the final TAM post-logs and according to the following schedule:

When is VOZ data delivered?

VOZ data is delivered daily two days after broadcast following the release of the final TAM post-logs and according to the following schedule:

FAQ
22nd Jun

Will VOZ reporting be available on an Overnight and Consolidated basis?

VOZ will deliver Overnight and Consolidated 7-day data reporting (traditional ‘What Watched’ reporting), although the VOZ database also provides the capability to deliver ‘When Watched’ reporting.

The TAM (OzTAM and Regional TAM TV ratings) databases are produced, and reporting is delivered, on a ‘What Watched’ basis. That means viewing, whenever it takes place during the 7 days following original broadcast (such as time-shifted a few days later), is attributed back to the time that the program first went to air. In other words, viewing is consolidated to the broadcast TV event.

VOZ databases are produced on a ‘When Watched’ basis, though offer both ‘What Watched’ and ‘When Watched reporting capabilities.

In ‘When Watched’ reporting, viewing is attributed to the time that the content was actually viewed. This is an important new perspective that VOZ offers on how broadcaster content is consumed over time, because a ‘When Watched’ database is able to show when that program was actually viewed, thereby revealing the ‘long tail’ of audience behaviour.

With respect to program rankings and audience thousands however, VOZ is able to report on the same Consolidated 7 (i.e. ‘What Watched’) basis as the TV ratings service, to facilitate user analysis.

Will VOZ reporting be available on an Overnight and Consolidated basis?

VOZ will deliver Overnight and Consolidated 7-day data reporting (traditional ‘What Watched’ reporting), although the VOZ database also provides the capability to deliver ‘When Watched’ reporting. The TAM (OzTAM and Regional TAM TV ratings) databases are produced, and reporting is delivered, on a ‘What Watched’ basis. That means viewing, whenever it takes place during the […]

FAQ
7th Apr

Should viewers be concerned for their privacy?

User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the broadcasters to use broadcasters’ websites and/or apps. The streaming TV meters only look for broadcast viewing activity and platform level IP addresses for over-the-top and subscription video-on-demand (SVOD) services. VOZ and the elements needed to deliver it meet Australian privacy standards.

Should viewers be concerned for their privacy?

User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the […]

FAQ
7th Apr

Does VOZ capture subscription video-on-demand (SVOD) services or video watched on YouTube or Facebook?

While VOZ is technically capable of reporting SVOD and other video providers, that falls outside the current specifications of the VOZ service.

Does VOZ capture subscription video-on-demand (SVOD) services or video watched on YouTube or Facebook?

While VOZ is technically capable of reporting SVOD and other video providers, that falls outside the current specifications of the VOZ service.

Want to learn more?

See VOZ terms & definitions in our glossary