Guidelines to using the VOZ Total TV Website Reports.

VOZ is the foundation of Australia’s new Total TV reporting standard, enabling all-screen, cross-platform planning and reporting. VOZ brings together broadcaster* content viewed on

a) TV sets: ‘broadcast TV’, which is measured by OzTAM and Regional TAM’s TV ratings services, plus;

b) Connected devices: ‘BVOD’, or broadcaster video on demand, which is measured by OzTAM’s VPM reporting service.

*Broadcaster content comprises viewing of free-to-air and subscription broadcasters’ linear TV and BVOD services. This includes viewing through in-home TV sets (both live and played back up to 28 days later) and on connected devices such as connected TVs, tablets, smartphones and computers. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel. 

The VOZ website reports are a fixed set of predefined daily and weekly reports providing a top line snapshot of de-duplicated national Total TV viewing for the following demographics:

• Total People
• People 25-54
• People 16-39
• Grocery Shoppers (18+)

• Daily program ranking reports are based on ‘What Watched’ reach and audience data for Free-to-Air broadcasters.

• Cumulative reach totals in the daily reports and the weekly reach report are based on ‘When Watched’ 1 minute reach (broadcast TV) and 15 secs (BVOD) for all FTA and STV broadcasters.

• Total TV includes national Broadcast TV (including live, playback and ‘spill*’) and national BVOD (viewing to live streaming plus on demand including co-viewing to connected TVs).
  
• National combines the Metro 5 mainland capital cities and Regional aggregate markets plus ‘Rest of Australia**’.
  
  _{* In certain FTA broadcast TV ‘spill’ relates to viewing to broadcast channels transmitted from a market that is outside of the market being analysed. There are some metropolitan and regional markets that overlap. The viewing by people in an overlap area will contribute to the market that the broadcast originates from. The viewing in a non-overlap area to a broadcast from an adjacent market (‘spill’) viewing is excluded from that market. The National Total TV results in VOZ reports includes ‘spill’ viewing that was otherwise excluded from local markets.
  **Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) & Riverland/Mt Gambier.}

Daily

For each day across the calendar year, two reports are made available:

1.) Total TV Overnight Top 30 Programs 

National (by program for Free-to-Air broadcasters) ranked on Total TV reach, detailing:

• National Total TV audience
• National BVOD and,

Cumulative Reach totals for the report date

• National Total TV reach
• National Broadcast TV reach
• National BVOD reach
  
  Note broadcast TV reach includes viewers who may have also watched BVOD. BVOD reach includes viewers who may have also watched broadcast TV therefore broadcast TV reach and BVOD reach will not add up to Total TV reach within the program ranking reports.

2.) Total TV Consolidated 7 Top 30 Programs

National (by program for Free-to-Air broadcasters) ranked on Total TV Consolidated 7 reach, detailing:

• National Total TV audience

• National BVOD and,

Cumulative Reach totals for the 7-days from, and including, the report date:

• National Total TV reach
• National Broadcast TV reach
• National BVOD reach
  
  Note broadcast TV reach includes viewers who may have also watched BVOD. BVOD reach includes viewers who may have also watched broadcast TV therefore broadcast TV reach and BVOD reach will not add up to Total TV reach within the program ranking reports.

Weekly

For each survey week (Sunday to Saturday) across the calendar year one report is made available:

1.) Total TV ‘When Watched’ Reach by Demographic

National for all participating broadcasters including STV channels for select demographics, detailing national, metro and regional weekly cumulative ‘When Watched’ reach ‘000s and % (‘only’, ‘only’, ‘both’) 2am to 2am:

• Broadcast TV Only includes people viewing content exclusively via broadcast TV (i.e., no BVOD viewing)
• BVOD Only includes people viewing content exclusively via BVOD (i.e., no broadcast TV viewing)
• Both includes people viewing content via both broadcast TV and BVOD.

More extensive granular VOZ data is available to OzTAM and Regional TAM elemental data subscribers, which they can use in their respective reporting.

Programs less than 10 minutes in duration have been excluded from the program ranking reports.

To ensure clarity of reporting please clearly source the VOZ data being used including date, daypart, demographic, market, data type (Overnight, Consolidated 7 or ‘When Watched’) and metrics. Also indicate whether you are referencing broadcast TV, BVOD and/or Total TV.

Whenever VOZ data is cited or published OzTAM must be credited as the source. For example, Source: VOZ © OzTAM 2023 (reporting details as above).

Daily Reports

• Total TV Overnight and Top 30 Programs: delivered daily, day after research day.
• Total TV Consolidated 7 Top 30 Programs: delivered daily, for most recent consolidated date i.e., 8 days prior.

Weekly Report

• Total TV ‘When Watched’ Reach by Demographic: delivered Tuesdays following the most recent complete week i.e., week ending 3 days prior.

Further details: see the VOZ Reports section on this site.