1 April 2020
Update on introduction of VOZ data delivery
The Covid-19 pandemic has impacted the timetable for introducing VOZ data to the marketplace, while OzTAM, Regional TAM and Nielsen focus on the core currency TAM (for linear TV) and VPM (for BVOD) metrics.
27 February 2020
Solving the Total TV puzzle with VOZ: Australia’s new all-screen, cross-platform reporting standard
By Doug Peiffer, CEO, OzTAM
One of the media industry’s biggest puzzles over the past decade has been ascertaining exactly how much connected device viewing contributes to the total audience watching broadcast TV. We’ve long observed that as Australians have embraced the mind-boggling array of content, screen and platform choice now available that the reach of broadcast TV goes well beyond the TV set itself. It’s been unclear though to what extent such ‘any time, any place, any screen’ viewing impacts the Total TV picture, until now…