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OzTAM ANNOUNCES PARTNERSHIP WITH NETFLIX FOR STREAMING MEASUREMENT TRANSPARENCY IN AUSTRALIA
Posted on 26th May 2025, in VOZ News
Partnership unlocks new insights into streaming viewership
OzTAM, the industry’s provider of the VOZ Total TV currency, today announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media measurement transparency and collaboration.
This partnership sees Netflix become the first global streaming platform to have its audience independently measured and reported by OzTAM. It also represents a significant first step in aligning SVOD streaming data with free-to-air (FTA) broadcast TV and BVOD measurement through one standardised currency and common metrics.
Viewing to SVOD platforms will initially be reported via Streamscape, OzTAM’s new total video report. Streamscape combines SVOD viewing, measured by Streaming TV Meters (STVM) across Australia’s people meter panel homes, with broadcast TV and BVOD viewing for a total video picture. STVMs capture all streamed viewing activity across all screens – including connected TVs, smartphones, tablets and computers. Streamscape will allow agencies and marketers to compare viewing across FTA broadcast TV, BVOD and SVOD platforms in a standardised format, empowering more confident media planning and a clearer understanding of how Australians consume video.
OzTAM and Netflix intend to progress to a second phase of the project, which will leverage OzTAM’s comprehensive measurement assets and Netflix’s ad tier census data to enhance VOZ Total TV currency data. The vision is to enable agencies to plan and report across FTA broadcast TV, BVOD, Netflix, and additional streaming partners via a single, unified currency within the existing industry ecosystem. This approach would allow streaming data to appear alongside traditional broadcaster data within audience planning and optimisation tools and ultimately streamline workflows and unlock new strategic opportunities for Total Video planning.
“We’re delighted to welcome Netflix to the OzTAM family,” said OzTAM CEO, Karen Halligan. “The Netflix partnership is a meaningful step towards unified, Total Video measurement. We look forward to delivering rich, accurate, and actionable audience insights to the industry as we continue to build towards converged trading, no matter which screen content is consumed on, or who it is delivered by.”
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Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
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Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
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