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As part of the construction of VOZ, OzTAM’s VPM census level data is enhanced via BVOD demographic modelling to deliver person-based estimates of viewing to live and video on-demand streaming broadcaster content.

The demographics available in VOZ (shown in blue below) reflect the demographics currently in the BVOD demographic model and will evolve over time. Additional demographics (35-54, 35-64 and Grocery Shoppers with Children) are included in the VOZ Quarter Hour files and VOZ R&F Portal for broadcast TV but are not available for BVOD results in the VOZ Total TV database.