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VOZ Gains Momentum
Major Update Includes Kayo Sports.
Posted on 27th May 2024, in VOZ News
VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023.
This latest VOZ release also incorporates a reviewed co-viewing model for Connected TV viewing, underscoring OzTAM’s commitment to accurately representing Australia’s changing viewing patterns. It also reaffirms OzTAM’s role as the only source of true national, de-duplicated audience estimates with co-viewing and demographics across all broadcast (linear) TV and full BVOD coverage.
VOZ was first made available to the market in May 2023, with OzTAM moving to the delivery of Total TV reports as the public source of audiences consuming broadcaster content across all platform and devices from January 2024.
OzTAM continues to work closely with the industry and Third Party Software Suppliers to incorporate media agency and broadcaster needs in the construction and utilisation of VOZ, ensuring a smooth transition to the industry’s adoption of VOZ.
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