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NEWS & INSIGHTS
The latest VOZ news & insights
News
Posted on 5th August 2025, in VOZ News Significantly enhancing media planning and optimisation SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. […]
Posted on 5th August 2025, in VOZ News Significantly enhancing media planning and optimisation SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. […]
Posted on 17th September 2025, in VOZ News SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM. OzTAM’s new […]
Posted on 17th September 2025, in VOZ News SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM. OzTAM’s new […]
Posted on 26th February 2025, in VOZ News SYDNEY, AUSTRALIA – FEBRUARY 26, 2025 – Australians consumed more than 15 billion minutes of broadcast content on average each week in 2024, according to new Virtual Australia (VOZ) data released by OzTAM. The VOZ 2024 Total TV Viewing Summary has revealed Australians watched a whopping 15.704 […]
Posted on 26th February 2025, in VOZ News SYDNEY, AUSTRALIA – FEBRUARY 26, 2025 – Australians consumed more than 15 billion minutes of broadcast content on average each week in 2024, according to new Virtual Australia (VOZ) data released by OzTAM. The VOZ 2024 Total TV Viewing Summary has revealed Australians watched a whopping 15.704 […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]
Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]
Insights
In Q3 2025, Australian’s consumed an average of 16 billion minutes of free-to-air (FTA) content each week, with BVOD accounting for almost 15% of Total TV viewing. Broadcast TV or BVOD reached 71% of Australians each week, with exclusive BVOD viewing adding nearly 11% more viewers. BVOD continues to be driven by under 55s, with […]
In Q3 2025, Australian’s consumed an average of 16 billion minutes of free-to-air (FTA) content each week, with BVOD accounting for almost 15% of Total TV viewing. Broadcast TV or BVOD reached 71% of Australians each week, with exclusive BVOD viewing adding nearly 11% more viewers. BVOD continues to be driven by under 55s, with […]
The VOZ Total TV Viewing Report provides insights into Australian free-to-air Total TV consumption, analysing the billions of minutes of content viewed across broadcast TV and BVOD. It presents key trends in an accessible format to support the industry, while also demonstrating the depth of data available within the VOZ database. This H1 2025 edition […]
The VOZ Total TV Viewing Report provides insights into Australian free-to-air Total TV consumption, analysing the billions of minutes of content viewed across broadcast TV and BVOD. It presents key trends in an accessible format to support the industry, while also demonstrating the depth of data available within the VOZ database. This H1 2025 edition […]
In 2024, Australians consumed more than 15 billion minutes of broadcast content each week, with BVOD (Broadcast Video on Demand) accounting for 12% of total network viewing, primarily via connected TV. Each week, 72% of Australians were reached by broadcast TV or BVOD, with over 10% of viewing exclusive to BVOD. BVOD consumption continues to […]
In 2024, Australians consumed more than 15 billion minutes of broadcast content each week, with BVOD (Broadcast Video on Demand) accounting for 12% of total network viewing, primarily via connected TV. Each week, 72% of Australians were reached by broadcast TV or BVOD, with over 10% of viewing exclusive to BVOD. BVOD consumption continues to […]
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