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NEWS & INSIGHTS
The latest VOZ news & insights
News
Posted on 7th April 2025, in VOZ News Delivering a new, deeper measurement footprint for Australia’s media industry OzTAM, the industry’s provider of the VOZ Total TV currency, today announced partnerships with Samba TV and Nexxen, marking the launch of a proof-of-concept (POC) project to explore revolutionary new measurement possibilities for Australia’s media industry. The […]
Posted on 7th April 2025, in VOZ News Delivering a new, deeper measurement footprint for Australia’s media industry OzTAM, the industry’s provider of the VOZ Total TV currency, today announced partnerships with Samba TV and Nexxen, marking the launch of a proof-of-concept (POC) project to explore revolutionary new measurement possibilities for Australia’s media industry. The […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Posted on 27th May 2024, in VOZ News VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023. This latest VOZ release also incorporates […]
Posted on 27th May 2024, in VOZ News VOZ has reached a new milestone in its journey towards delivering the most complete picture of TV viewing with the latest version update including Kayo Sports within the measurement of Subscription TV, with back data available to July 30 2023. This latest VOZ release also incorporates […]
Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]
Posted on 25th July 2024, in VOZ News -Industry unites behind VOZ currency launch- A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*. This significant milestone in audience measurement enables trading on truly […]
Posted on 6th December 2023, in VOZ News -Software developers now attaining VOZ Gold Standard accreditation–Industry commences embedding VOZ in systems and workflows inpreparation to transact on VOZ data- Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s […]
Posted on 6th December 2023, in VOZ News -Software developers now attaining VOZ Gold Standard accreditation–Industry commences embedding VOZ in systems and workflows inpreparation to transact on VOZ data- Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s […]
Insights
In Q1 2025, Australian’s consumed over 16.2 billion minutes of free-to-air (FTA) content on average each week, with BVOD accounting for 14% of total viewing – driven primarily via connected TV usage. Each week, broadcast TV or BVOD reached 71% of Australians, with 11% of total viewing exclusive to BVOD. BVOD continues to be driven […]
In Q1 2025, Australian’s consumed over 16.2 billion minutes of free-to-air (FTA) content on average each week, with BVOD accounting for 14% of total viewing – driven primarily via connected TV usage. Each week, broadcast TV or BVOD reached 71% of Australians, with 11% of total viewing exclusive to BVOD. BVOD continues to be driven […]
In 2024, Australians consumed more than 15 billion minutes of broadcast content each week, with BVOD (Broadcast Video on Demand) accounting for 12% of total network viewing, primarily via connected TV. Each week, 72% of Australians were reached by broadcast TV or BVOD, with over 10% of viewing exclusive to BVOD. BVOD consumption continues to […]
In 2024, Australians consumed more than 15 billion minutes of broadcast content each week, with BVOD (Broadcast Video on Demand) accounting for 12% of total network viewing, primarily via connected TV. Each week, 72% of Australians were reached by broadcast TV or BVOD, with over 10% of viewing exclusive to BVOD. BVOD consumption continues to […]
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