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Insights
VOZ reveals the complete picture of Total TV viewing in 2024
/ Insights /
In 2024, Australians consumed more than 15 billion minutes of broadcast content each week, with BVOD (Broadcast Video on Demand) accounting for 12% of total network viewing, primarily via connected TV.
Each week, 72% of Australians were reached by broadcast TV or BVOD, with over 10% of viewing exclusive to BVOD. BVOD consumption continues to be driven by under 55s, with BVOD accounting for almost 21% of viewing for 25-54s.
Viewing surged during the Paris Olympics, fuelled by an average of 2.3 billion minutes of live BVOD viewing across the two weeks of the Olympics, more than 2.5 times the weekly average across the previous four weeks.
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More VOZ insights
In Q3 2025, Australian’s consumed an average of 16 billion minutes of free-to-air (FTA) content each week, with BVOD accounting for almost 15% of Total TV viewing. Broadcast TV or BVOD reached 71% of Australians each week, with exclusive BVOD viewing adding nearly 11% more viewers. BVOD continues to be driven by under 55s, with […]
In Q3 2025, Australian’s consumed an average of 16 billion minutes of free-to-air (FTA) content each week, with BVOD accounting for almost 15% of Total TV viewing. Broadcast TV or BVOD reached 71% of Australians each week, with exclusive BVOD viewing adding nearly 11% more viewers. BVOD continues to be driven by under 55s, with […]
The VOZ Total TV Viewing Report provides insights into Australian free-to-air Total TV consumption, analysing the billions of minutes of content viewed across broadcast TV and BVOD. It presents key trends in an accessible format to support the industry, while also demonstrating the depth of data available within the VOZ database. This H1 2025 edition […]
The VOZ Total TV Viewing Report provides insights into Australian free-to-air Total TV consumption, analysing the billions of minutes of content viewed across broadcast TV and BVOD. It presents key trends in an accessible format to support the industry, while also demonstrating the depth of data available within the VOZ database. This H1 2025 edition […]
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