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VOZ Total TV Snapshot
Q1 2025
In Q1 2025, Australian’s consumed over 16.2 billion minutes of free-to-air (FTA) content on average each week, with BVOD accounting for 14% of total viewing – driven primarily via connected TV usage.
Each week, broadcast TV or BVOD reached 71% of Australians, with 11% of total viewing exclusive to BVOD.
BVOD continues to be driven by under 54s, with 25-54s now spending almost one in four minutes viewing BVOD.
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More VOZ insights
In 2024, Australians consumed more than 15 billion minutes of broadcast content each week, with BVOD (Broadcast Video on Demand) accounting for 12% of total network viewing, primarily via connected TV. Each week, 72% of Australians were reached by broadcast TV or BVOD, with over 10% of viewing exclusive to BVOD. BVOD consumption continues to […]
In 2024, Australians consumed more than 15 billion minutes of broadcast content each week, with BVOD (Broadcast Video on Demand) accounting for 12% of total network viewing, primarily via connected TV. Each week, 72% of Australians were reached by broadcast TV or BVOD, with over 10% of viewing exclusive to BVOD. BVOD consumption continues to […]
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