VOZ enters final phase, on track to launch as currency in 2024

Posted on 6th December 2023, in VOZ News

-Software developers now attaining VOZ Gold Standard accreditation-
-Industry commences embedding VOZ in systems and workflows in
preparation to transact on VOZ data-

Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s reporting standard and trading currency in 2024, providing the most accurate picture of Total TV viewing in Australia.

The third and final phase of broader industry adoption is now underway. In the coming months media agencies will begin to embed the VOZ database in their systems and workflows, so that the industry will be ready to transact on a Total TV basis in 2024.

This final stage builds on progress since the first phase was completed in May 2023 and as the second phase now concludes. The first phase saw the release of daily next-day Overnight VOZ data; delivery of the Quarter Hour audience files (QHFs) on which broadcasters and media agencies transact; and publication of Total TV program ranking and audience reach reports on the VirtualOz.com.au website.

The second phase ensures that third-party software suppliers (TPSS), who are building the analytical software needed to process the complex and detailed VOZ dataset, can achieve VOZ Gold Standard accreditations.

OzTAM fosters an open software market to give data users choice and therefore requires TPSS to be Gold Standard-certified so that all clients using OzTAM data achieve consistent results.

OzTAM has provided VOZ Gold Standard requirements to the following TPSS developers: Broadcast Map, Day 8, Nielsen L&J, and Tech Edge.

These companies are enhancing their analysis tools to integrate the new VOZ Gold Standard requirements. Several software modules have recently attained VOZ Gold Standard accreditation, with more to land in the coming weeks.

In parallel, for more than 18 months OzTAM has been working with the Media Federation of Australia (MFA) to incorporate media agency needs in the construction and deployment of VOZ and the software required to utilise VOZ data….