Viewing Session Type

Refers to how content is being viewed i.e. via broadcast TV live or playback (Time Shift) or via BVOD live or on demand (VOD), or combined as Total TV.

Broadcast TV viewing session types:

• Live: viewing on a TV set of a program at the time of the original broadcast
• As Live: viewing on a TV set of a program on the same research day but after the time of the original broadcast
• Overnight: Live + As Live viewing
• Time Shift: viewing on a TV set of a recorded program after the broadcast day but within 7 (or up to 28 days later)
• Playback: As Live + Time Shift viewing
• Consolidated: Live + As Live + Time Shift (7 or 28) viewing

BVOD viewing session types:

• Live: viewing of content as a live linear stream via networks BVOD (internet delivered) service on any connected device.
• VOD (or On Demand): networks BVOD internet delivered content watched at a time the viewer chooses (on demand) on any connected device.

Total TV Overnight includes:
Broadcast TV Live + Braodcast TV As Live + BVOD Live + BVOD On Demand

Total TV Consolidated 7 includes:
Broadcast TV Live + Broadcast TV As Live + Broadcast TV Time Shift (to 7 days) + BVOD Live + BVOD On Demand (to 7 days).