Broadcast TV Only, broadcast video on demand (BVOD) Only, and BOTH (broadcast TV & BVOD) are mutually exclusive with viewing defined as at least 60 consecutive seconds of the content within a research day for broadcast TV and 15 consecutive seconds for BVOD:

• Broadcast TV Only includes people viewing content exclusively via broadcast TV (i.e., no BVOD viewing)
• BVOD Only includes people viewing content exclusively via BVOD (i.e., no broadcast TV viewing)
• BOTH includes people viewing content via both broadcast TV and BVOD