An individual has been reached by an event (such as an advertisement, program, or time band) if they satisfy the minimum viewing criteria. The event’s reach corresponds to the total number of distinct individuals who meet this requirement.

The minimum viewing criteria for an event via broadcast TV is 60 sec of continuous viewing.

The minimum viewing criteria for an event via BVOD is 15 sec.

·         Total TV Reach is the distinct count of individuals who are reached via broadcast TV or BVOD. Of those individuals reached, some were only reached via broadcast TV, some only by BVOD and some by both broadcast TV and BVOD.

·         Only, Only, Both Reach is the distinct count of individuals reached via the following mutually exclusive categories:

  • Broadcast TV Only includes people viewing content exclusively via broadcast TV (i.e. no BVOD viewing)
  • BVOD Only includes people viewing content exclusively via BVOD (i.e. no broadcast TV viewing)
  • BOTH includes people viewing content via both broadcast TV and BVOD

 ·         Total Broadcast TV Reach includes people viewing content on broadcast TV, including people that have viewed the same content on broadcast TV and BVOD.

·         Total BVOD Reach includes people viewing content on BVOD, including people who have viewed the same content on BVOD and broadcast TV.

·         Incremental BVOD Reach is the distinct count of individuals who were exclusively reach via BVOD (who did not watch any content via broadcast TV).