Linear TV Only, broadcast video on demand (BVOD) Only, and BOTH (Linear TV & BVOD) are mutually exclusive with viewing defined as at least 60 consecutive seconds of the content within a research day for linear TV and 15 consecutive seconds for BVOD:

  • Linear TV Only represents content viewed exclusively on linear TV
  • BVOD Only represents content viewed exclusively on BVOD
  • BOTH represents content viewed on both linear TV and BVOD