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VOZ crystallises Australia’s Total TV picture:

• Advertisers and media agencies can plan, trade and post-evaluate media plans encompassing network inventory across all broadcast channels and devices and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level.
• TV networks can get a complete picture of the audience consuming their content over time and across screens, determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
• The media industry gains an objective and transparent Total TV picture of broadcast consumption and campaign performance across all screens in one dataset, nationally.