Frequently Asked Questions


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  1. VOZ brings linear TV ratings estimates derived from 20,000+ viewers in OzTAM and Regional TAM panel homes, and 14 million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database.
  2. The VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians using:
    • National TAM Establishment Survey data (80,000+ surveys per year);
    • Gold Standard TV ratings calculations based on the actual viewing behaviour of 20,000+ individuals in OzTAM and Regional TAM panel homes;
    • Information from streaming TV meters installed in 2,500+ TV panel homes; and,
    • Census level OzTAM VPM (Video Player Measurement) data on 14 million connected devices playing TV content.