How does VOZ work?

VOZ brings broadcast TV ratings estimates, derived from 20,000+ viewers in OzTAM, Regional TAM and Rest of Australia panel homes, and 16+ million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database.
The VOZ database is constructed to contain approximately 27 million synthesised ‘individuals’ to represent the profile of all Australians using:
- National TAM Establishment Survey data (65,000+ surveys per year);
- Gold Standard TV ratings calculations based on the actual viewing behaviour of 20,000+ individuals in OzTAM, Regional TAM and Rest of Australia panel homes;
- Information from streaming TV meters (STVMs) installed in ~5,000 panel homes; and,
- Census level OzTAM VPM (Video Player Measurement) data on 16+ million connected devices monthly, playing network content, granular to every viewing session.