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    Quick answers to commonly asked questions about VOZ.

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    FAQ
    7th Apr

    What is VOZ?

    Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard.

    VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and Nielsen, VOZ provides all-screen, cross-platform planning and reporting for Australia’s television industry.

    What is VOZ?

    Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard. VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and […]

    FAQ
    7th Apr

    Why is it called ‘Virtual Australia’?

    OzTAM, Regional TAM and Nielsen have designed a database to represent the Australian population, a ‘Virtual Australia’.

    The TAM Service uses a robust and large-scale Establishment Survey that collects data from 80,000+ interviews each year about respondents’ homes, TV viewing technologies and the demographics of their household members. In combination with Australian Bureau of Statistics official population data, the VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians.

    Why is it called ‘Virtual Australia’?

    OzTAM, Regional TAM and Nielsen have designed a database to represent the Australian population, a ‘Virtual Australia’. The TAM Service uses a robust and large-scale Establishment Survey that collects data from 80,000+ interviews each year about respondents’ homes, TV viewing technologies and the demographics of their household members. In combination with Australian Bureau of Statistics […]

    FAQ
    7th Apr

    Why is VOZ needed?

    Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets but 6.7 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of people do not have access to a TV set, yet they stream broadcast content online. OzTAM, Regional TAM and Nielsen have built VOZ to capture the TV viewing that takes place on all screens.

    Why is VOZ needed?

    Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.8 TV sets but 6.7 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of […]

    FAQ
    7th Apr

    What does VOZ comprise?

    VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ linear content (whether viewed live or played back through the TV set within 7 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

    What does VOZ comprise?

    VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ linear content (whether viewed live or played back through the TV set within 7 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

    Want to learn more?

    See VOZ terms & definitions in our glossary