FAQs

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard. VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.

VOZ delivers a significant step change in the way Australian television is measured and evaluated and will become Australia’s trading currency from December 29th 2024.

OzTAM, Regional TAM and Nielsen have designed a database to represent the entire Australian population, a ‘Virtual Australia’.

The Television Audience Measurement (TAM) service uses a robust and large-scale national Establishment Survey that collects data from 65,000+ interviews each year about respondents’ homes, TV viewing technologies in the home, and the demographics of their household members. The VOZ database is constructed to contain approximately 27 million synthesised (or virtual) ‘individuals’ to represent the profile of all Australians.

Australian TV viewing patterns are changing, thanks to the explosion in content, platform and device choice. The average Australian home now has 1.9 TV sets but 6.7 screens in total, and people are using all of them to watch television throughout the day – inside and outside the home. A small but growing number of people do not have access to a TV set, yet they stream broadcast content online. OzTAM, Regional TAM and Nielsen have built VOZ to capture the TV viewing that takes place on all screens.

VOZ captures ‘Total TV’, which includes viewing of metropolitan and regional broadcast TV content – including the new market of Rest of Australia – whether viewed live or played back through the TV set up to 28 days of original broadcast. It also includes internet-delivered broadcaster video on demand (BVOD) services. Participating networks* are ABC, Seven Network, Nine Network, Network 10 and SBS.

*Foxtel is included in the VOZ dataset between 2022 and 2024 only.