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    Quick answers to commonly asked questions about VOZ.

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    FAQ
    7th Apr

    What does VOZ offer?

    VOZ delivers Australia’s first:

    1. Truly national database of Total Television viewing.
    2. De-duplicated audience estimates of all the broadcaster content available via linear television or streamed via a connected phone, tablet, computer or TV set (‘Total TV’).
    3. Total TV audience metrics, including the amount of time people spend watching broadcaster content, the profile of the audience watching, and the time they spend with various platforms and screen types.
    4. VOZ has been built to allow for the future development of an industry-wide set of advanced targets (audience segments) to support planning and post-analysis beyond age/gender demographics.

    What does VOZ offer?

    VOZ delivers Australia’s first: Truly national database of Total Television viewing. De-duplicated audience estimates of all the broadcaster content available via linear television or streamed via a connected phone, tablet, computer or TV set (‘Total TV’). Total TV audience metrics, including the amount of time people spend watching broadcaster content, the profile of the audience […]

    FAQ
    7th Apr

    What benefits does VOZ bring?

    VOZ crystallises Australia’s Total TV picture:

    • Advertisers and media agencies can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level. VOZ has been built to allow for the future development of a common set of audience groups or segments to be created to reflect buying behaviour and support planning and post-analysis beyond standard age/sex demographics.
    • TV networks can get a complete picture of the audience consuming their content over time and across screens, determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
    • The media industry gains an objective, independent, transparent and standard metric by which to evaluate the performance of TV content across all screens and platforms, and is consistent with the established TAM and VPM currencies.

    What benefits does VOZ bring?

    VOZ crystallises Australia’s Total TV picture: Advertisers and media agencies can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level. VOZ has been built to allow for the future development of a common set of audience groups or […]

    Want to learn more?

    See VOZ terms & definitions in our glossary