What benefits does VOZ bring?
VOZ crystallises Australia’s Total TV picture:
- Advertisers and media agencies can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level. VOZ has been built to allow for the future development of a common set of audience groups or segments to be created to reflect buying behaviour and support planning and post-analysis beyond standard age/sex demographics.
- TV networks can get a complete picture of the audience consuming their content over time and across screens, determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
- The media industry gains an objective, independent, transparent and standard metric by which to evaluate the performance of TV content across all screens and platforms, and is consistent with the established TAM and VPM currencies.