Quick answers to commonly asked questions about VOZ

VOZ delivers Australia’s first:

1. National picture of viewing for the first time, bringing together OzTAM metro and Regional TAM TV ratings data with a new ‘Rest of Australia’ market into one database
2. Introduces a currency for BVOD viewing, including co-viewing, on connected TVs
3. Delivers de-duplicated audience measurement across all broadcast TV and BVOD viewing
4. Enables de-duplicated trading on all viewing to all broadcaster content across all screens

VOZ crystallises Australia’s Total TV picture:

• Advertisers and media agencies can plan, trade and post-evaluate media plans encompassing network inventory across all broadcast channels and devices and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level.
• TV networks can get a complete picture of the audience consuming their content over time and across screens, determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
• The media industry gains an objective and transparent Total TV picture of broadcast consumption and campaign performance across all screens in one dataset, nationally.