Quick answers to commonly asked questions about VOZ.

VOZ delivers Australia’s first:

1. Truly national database of Total Television viewing.
2. De-duplicated audience estimates of all the broadcaster content available via broadcast TV or streamed via a connected phone, tablet, computer or TV set (‘Total TV’).
3. Total TV audience metrics, including the amount of time people spend watching broadcaster content, the profile of the audience watching, and the time they spend with various platforms and screen types.

VOZ crystallises Australia’s Total TV picture:

• Advertisers and media agencies can create and post-evaluate media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level.
• TV networks can get a complete picture of the audience consuming their content over time and across screens, determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
• The media industry gains an objective and transparent Total TV picture of broadcast consumption and campaign performance across all screens in one dataset, nationally.