FAQs

VOZ delivers Australia’s first:

1. National picture of viewing for the first time, bringing together OzTAM metro and Regional TAM TV ratings data with a new ‘Rest of Australia’ market into one database
2. Introduces a currency for BVOD viewing, including co-viewing, on connected TVs
3. Delivers de-duplicated audience measurement across all broadcast TV and BVOD viewing
4. Enables de-duplicated trading on all viewing to all broadcaster content across all screens

VOZ crystallises Australia’s Total TV picture:

• Advertisers and media agencies can plan, trade and post-evaluate media plans encompassing network inventory across all broadcast channels and devices and manage cross-screen campaigns – including de-duplicated cross-device audience reach goals right up to a national level.
• TV networks can get a complete picture of the audience consuming their content over time and across screens, determine BVOD incremental reach, and optimise their offer across all channels, markets, platforms and devices.
• The media industry gains an objective and transparent Total TV picture of broadcast consumption and campaign performance across all screens in one dataset, nationally.

The move from the existing TAM TV ratings service to the VOZ Total TV ratings service brings a number of firsts to the industry:

• All metropolitan and regional markets brought together into a single, truly-national database view
• Broadcast TV viewing and BVOD viewing together for all connected devices (TVs, Computers, Tablets, Phones)
  • Incorporating methodology for broadcast TV viewing deduplication at Connected TV sets
• A currency for BVOD viewing
  • Including co-viewing at Connected TV sets
• Development and implementation of a new measurement methodology
  • A migration from a broadcast TV only sample projected database to a complete fully granular broadcast TV and BVOD national Australia synthetic population
  • The granularity of the census measured BVOD viewing is retained
  • New longitudinal reach methodology (deduplicated across screens) for incremental audience estimates of viewing via BVOD only.
• When Watched (and What Watched) viewing available the next day

These unique benefits of VOZ need to be taken into account when making direct comparisons for broadcast TV results from TAM.