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    FAQs


    Quick answers to commonly asked questions about VOZ.

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    FAQ
    7th Apr

    How can VOZ data be accessed?

    Various analysis, planning and evaluation tools enable data subscribers to access VOZ data, including VOZ all-screen reporting dashboard; a VOZ reach & frequency (R&F) Portal; and third-party software suppliers (TPSS). In addition, weekly top line VOZ reports are available to the public on virtualoz.com.au.

    How can VOZ data be accessed?

    Various analysis, planning and evaluation tools enable data subscribers to access VOZ data, including VOZ all-screen reporting dashboard; a VOZ reach & frequency (R&F) Portal; and third-party software suppliers (TPSS). In addition, weekly top line VOZ reports are available to the public on virtualoz.com.au.

    FAQ
    9th Jun

    Will VOZ be currency?

    OzTAM and Regional TAM continue to be currency TAM data, while VPM is currency for BVOD. OzTAM, Regional TAM and Nielsen TAM will progressively refine and improve VOZ methodology and capabilities. Over time, as VOZ establishes itself in the marketplace, it could become currency for Total TV – subject to agreement between media agencies and broadcasters.

    Will VOZ be currency?

    OzTAM and Regional TAM continue to be currency TAM data, while VPM is currency for BVOD. OzTAM, Regional TAM and Nielsen TAM will progressively refine and improve VOZ methodology and capabilities. Over time, as VOZ establishes itself in the marketplace, it could become currency for Total TV – subject to agreement between media agencies and […]

    FAQ
    30th Jun

    Which demographics are available in VOZ?

    The core subset of age/gender demographics outlined in the table below will evolve to include all standard television audience measurement (TAM) demographics:

    Which demographics are available in VOZ?

    The core subset of age/gender demographics outlined in the table below will evolve to include all standard television audience measurement (TAM) demographics:

    FAQ
    7th Apr

    Will TV and BVOD viewing continue to be reported separately?

    Yes. Linear TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively). VOZ creates a new, additional picture of ‘Total TV’ viewing, bringing TAM and BVOD together to report all-screen, de-duplicated viewing nationally.

    Will TV and BVOD viewing continue to be reported separately?

    Yes. Linear TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively). VOZ creates a new, additional picture of ‘Total TV’ viewing, bringing TAM and BVOD together to report all-screen, de-duplicated viewing nationally.

    FAQ
    9th Jun

    When is VOZ data delivered?

    VOZ data is delivered daily two days after broadcast following the release of the final TAM post-logs and according to the following schedule:

    When is VOZ data delivered?

    VOZ data is delivered daily two days after broadcast following the release of the final TAM post-logs and according to the following schedule:

    FAQ
    22nd Jun

    Will VOZ reporting be available on an Overnight and Consolidated basis?

    VOZ will deliver Overnight and Consolidated 7-day data reporting (traditional ‘What Watched’ reporting), although the VOZ database also provides the capability to deliver ‘When Watched’ reporting.

    The TAM (OzTAM and Regional TAM TV ratings) databases are produced, and reporting is delivered, on a ‘What Watched’ basis. That means viewing, whenever it takes place during the 7 days following original broadcast (such as time-shifted a few days later), is attributed back to the time that the program first went to air. In other words, viewing is consolidated to the broadcast TV event.

    VOZ databases are produced on a ‘When Watched’ basis, though offer both ‘What Watched’ and ‘When Watched reporting capabilities.

    In ‘When Watched’ reporting, viewing is attributed to the time that the content was actually viewed. This is an important new perspective that VOZ offers on how broadcaster content is consumed over time, because a ‘When Watched’ database is able to show when that program was actually viewed, thereby revealing the ‘long tail’ of audience behaviour.

    With respect to program rankings and audience thousands however, VOZ is able to report on the same Consolidated 7 (i.e. ‘What Watched’) basis as the TV ratings service, to facilitate user analysis.

    Will VOZ reporting be available on an Overnight and Consolidated basis?

    VOZ will deliver Overnight and Consolidated 7-day data reporting (traditional ‘What Watched’ reporting), although the VOZ database also provides the capability to deliver ‘When Watched’ reporting. The TAM (OzTAM and Regional TAM TV ratings) databases are produced, and reporting is delivered, on a ‘What Watched’ basis. That means viewing, whenever it takes place during the […]

    FAQ
    7th Apr

    Should viewers be concerned for their privacy?

    User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the broadcasters to use broadcasters’ websites and/or apps. The streaming TV meters only look for broadcast viewing activity and platform level IP addresses for over-the-top and subscription video-on-demand (SVOD) services. VOZ and the elements needed to deliver it meet Australian privacy standards.

    Should viewers be concerned for their privacy?

    User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the […]

    FAQ
    7th Apr

    Does VOZ capture subscription video-on-demand (SVOD) services or video watched on YouTube or Facebook?

    While VOZ is technically capable of reporting SVOD and other video providers, that falls outside the current specifications of the VOZ service.

    Does VOZ capture subscription video-on-demand (SVOD) services or video watched on YouTube or Facebook?

    While VOZ is technically capable of reporting SVOD and other video providers, that falls outside the current specifications of the VOZ service.

    Want to learn more?

    See VOZ terms & definitions in our glossary