Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,469,000 | 10,427,000 | 7,026,000 | 3,866,000 | 3,189,000 | 5,853,000 | 38% | 12% | 21% | 70% | 27,632,000 |
People 25-54 | 8,200,000 | 3,529,000 | 2,525,000 | 1,154,000 | 1,937,000 | 2,734,000 | 31% | 17% | 24% | 72% | 11,317,000 |
People 16-39 | 5,270,000 | 2,573,000 | 1,887,000 | 803,000 | 1,490,000 | 1,207,000 | 28% | 16% | 13% | 58% | 9,098,000 |
Grocery Shoppers | 13,255,000 | 6,246,000 | 4,120,000 | 2,398,000 | 2,255,000 | 4,754,000 | 37% | 13% | 28% | 78% | 16,927,000 |