Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,496,000 | 10,691,000 | 7,220,000 | 3,948,000 | 3,025,000 | 5,780,000 | 39% | 11% | 21% | 71% | 27,632,000 |
People 25-54 | 8,228,000 | 3,649,000 | 2,612,000 | 1,190,000 | 1,843,000 | 2,736,000 | 32% | 16% | 24% | 73% | 11,317,000 |
People 16-39 | 5,248,000 | 2,640,000 | 1,959,000 | 793,000 | 1,418,000 | 1,191,000 | 29% | 16% | 13% | 58% | 9,099,000 |
Grocery Shoppers | 13,195,000 | 6,302,000 | 4,163,000 | 2,417,000 | 2,160,000 | 4,732,000 | 37% | 13% | 28% | 78% | 16,820,000 |