Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,452,000 | 10,734,000 | 7,191,000 | 4,015,000 | 3,008,000 | 5,709,000 | 39% | 11% | 21% | 70% | 27,632,000 |
People 25-54 | 8,208,000 | 3,673,000 | 2,618,000 | 1,206,000 | 1,846,000 | 2,688,000 | 32% | 16% | 24% | 73% | 11,317,000 |
People 16-39 | 5,248,000 | 2,665,000 | 1,946,000 | 825,000 | 1,412,000 | 1,170,000 | 29% | 16% | 13% | 58% | 9,099,000 |
Grocery Shoppers | 13,203,000 | 6,372,000 | 4,205,000 | 2,446,000 | 2,149,000 | 4,683,000 | 38% | 13% | 28% | 78% | 16,820,000 |