Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,338,000 | 11,141,000 | 7,414,000 | 4,214,000 | 2,825,000 | 5,372,000 | 40% | 10% | 19% | 70% | 27,632,000 |
People 25-54 | 8,070,000 | 3,817,000 | 2,676,000 | 1,292,000 | 1,737,000 | 2,516,000 | 34% | 15% | 22% | 71% | 11,317,000 |
People 16-39 | 5,121,000 | 2,677,000 | 1,921,000 | 860,000 | 1,358,000 | 1,086,000 | 29% | 15% | 12% | 56% | 9,099,000 |
Grocery Shoppers | 12,973,000 | 6,616,000 | 4,309,000 | 2,584,000 | 1,990,000 | 4,366,000 | 40% | 12% | 26% | 78% | 16,679,000 |