Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,454,000 | 11,218,000 | 7,444,000 | 4,266,000 | 2,794,000 | 5,442,000 | 41% | 10% | 20% | 70% | 27,632,000 |
People 25-54 | 8,152,000 | 3,856,000 | 2,694,000 | 1,320,000 | 1,713,000 | 2,583,000 | 34% | 15% | 23% | 72% | 11,317,000 |
People 16-39 | 5,187,000 | 2,735,000 | 1,974,000 | 865,000 | 1,339,000 | 1,113,000 | 30% | 15% | 12% | 57% | 9,099,000 |
Grocery Shoppers | 13,042,000 | 6,666,000 | 4,331,000 | 2,626,000 | 1,957,000 | 4,418,000 | 40% | 12% | 26% | 78% | 16,679,000 |