Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,088,000 | 11,039,000 | 7,330,000 | 4,195,000 | 2,996,000 | 6,053,000 | 40% | 11% | 22% | 73% | 27,632,000 |
People 25-54 | 8,488,000 | 3,688,000 | 2,592,000 | 1,238,000 | 1,841,000 | 2,958,000 | 33% | 16% | 26% | 75% | 11,317,000 |
People 16-39 | 5,575,000 | 2,770,000 | 2,010,000 | 869,000 | 1,445,000 | 1,361,000 | 30% | 16% | 15% | 61% | 9,099,000 |
Grocery Shoppers | 13,383,000 | 6,390,000 | 4,141,000 | 2,516,000 | 2,097,000 | 4,896,000 | 38% | 13% | 29% | 80% | 16,679,000 |