Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,532,000 | 11,221,000 | 7,465,000 | 4,232,000 | 2,799,000 | 5,512,000 | 41% | 10% | 20% | 71% | 27,632,000 |
People 25-54 | 8,150,000 | 3,811,000 | 2,683,000 | 1,276,000 | 1,742,000 | 2,597,000 | 34% | 15% | 23% | 72% | 11,317,000 |
People 16-39 | 5,222,000 | 2,801,000 | 2,021,000 | 886,000 | 1,307,000 | 1,113,000 | 31% | 14% | 12% | 57% | 9,099,000 |
Grocery Shoppers | 13,049,000 | 6,603,000 | 4,300,000 | 2,579,000 | 1,975,000 | 4,471,000 | 40% | 12% | 27% | 78% | 16,679,000 |