Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,487,000 | 11,204,000 | 7,458,000 | 4,238,000 | 2,810,000 | 5,473,000 | 41% | 10% | 20% | 71% | 27,632,000 |
People 25-54 | 8,140,000 | 3,822,000 | 2,672,000 | 1,297,000 | 1,738,000 | 2,580,000 | 34% | 15% | 23% | 72% | 11,317,000 |
People 16-39 | 5,167,000 | 2,745,000 | 1,988,000 | 863,000 | 1,326,000 | 1,097,000 | 30% | 15% | 12% | 57% | 9,099,000 |
Grocery Shoppers | 13,016,000 | 6,602,000 | 4,292,000 | 2,590,000 | 1,981,000 | 4,434,000 | 40% | 12% | 27% | 78% | 16,679,000 |