Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,685,000 | 11,411,000 | 7,586,000 | 4,314,000 | 2,709,000 | 5,566,000 | 41% | 10% | 20% | 71% | 27,632,000 |
People 25-54 | 8,220,000 | 3,912,000 | 2,745,000 | 1,324,000 | 1,673,000 | 2,636,000 | 35% | 15% | 23% | 73% | 11,317,000 |
People 16-39 | 5,275,000 | 2,859,000 | 2,065,000 | 901,000 | 1,274,000 | 1,141,000 | 31% | 14% | 13% | 58% | 9,099,000 |
Grocery Shoppers | 13,140,000 | 6,731,000 | 4,383,000 | 2,631,000 | 1,898,000 | 4,511,000 | 40% | 11% | 27% | 79% | 16,679,000 |