Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,437,000 | 10,966,000 | 7,290,000 | 4,132,000 | 2,943,000 | 5,529,000 | 40% | 11% | 20% | 70% | 27,632,000 |
People 25-54 | 8,102,000 | 3,725,000 | 2,619,000 | 1,248,000 | 1,797,000 | 2,580,000 | 33% | 16% | 23% | 72% | 11,317,000 |
People 16-39 | 5,201,000 | 2,734,000 | 1,976,000 | 864,000 | 1,355,000 | 1,112,000 | 30% | 15% | 12% | 57% | 9,099,000 |
Grocery Shoppers | 13,001,000 | 6,486,000 | 4,215,000 | 2,546,000 | 2,057,000 | 4,459,000 | 39% | 12% | 27% | 78% | 16,679,000 |