Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,275,000 | 11,028,000 | 7,338,000 | 4,177,000 | 2,878,000 | 5,369,000 | 40% | 10% | 19% | 70% | 27,632,000 |
People 25-54 | 8,028,000 | 3,781,000 | 2,655,000 | 1,280,000 | 1,760,000 | 2,487,000 | 33% | 16% | 22% | 71% | 11,317,000 |
People 16-39 | 5,129,000 | 2,740,000 | 1,969,000 | 883,000 | 1,319,000 | 1,071,000 | 30% | 14% | 12% | 56% | 9,099,000 |
Grocery Shoppers | 12,923,000 | 6,593,000 | 4,300,000 | 2,578,000 | 2,002,000 | 4,327,000 | 40% | 12% | 26% | 77% | 16,679,000 |