Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,721,000 | 10,828,000 | 7,204,000 | 4,100,000 | 3,064,000 | 5,830,000 | 39% | 11% | 21% | 71% | 27,632,000 |
People 25-54 | 8,257,000 | 3,605,000 | 2,528,000 | 1,223,000 | 1,882,000 | 2,770,000 | 32% | 17% | 24% | 73% | 11,317,000 |
People 16-39 | 5,325,000 | 2,614,000 | 1,885,000 | 825,000 | 1,477,000 | 1,234,000 | 29% | 16% | 14% | 59% | 9,099,000 |
Grocery Shoppers | 13,194,000 | 6,355,000 | 4,137,000 | 2,488,000 | 2,138,000 | 4,701,000 | 38% | 13% | 28% | 79% | 16,679,000 |