Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,605,000 | 10,996,000 | 7,336,000 | 4,152,000 | 2,930,000 | 5,680,000 | 40% | 11% | 21% | 71% | 27,632,000 |
People 25-54 | 8,183,000 | 3,690,000 | 2,605,000 | 1,238,000 | 1,816,000 | 2,676,000 | 33% | 16% | 24% | 72% | 11,317,000 |
People 16-39 | 5,263,000 | 2,639,000 | 1,915,000 | 833,000 | 1,431,000 | 1,194,000 | 29% | 16% | 13% | 58% | 9,099,000 |
Grocery Shoppers | 13,133,000 | 6,494,000 | 4,242,000 | 2,534,000 | 2,050,000 | 4,589,000 | 39% | 12% | 28% | 79% | 16,679,000 |