Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,722,000 | 10,907,000 | 7,284,000 | 4,118,000 | 2,978,000 | 5,838,000 | 39% | 11% | 21% | 71% | 27,632,000 |
People 25-54 | 8,278,000 | 3,682,000 | 2,595,000 | 1,244,000 | 1,815,000 | 2,782,000 | 33% | 16% | 25% | 73% | 11,317,000 |
People 16-39 | 5,347,000 | 2,630,000 | 1,905,000 | 840,000 | 1,463,000 | 1,254,000 | 29% | 16% | 14% | 59% | 9,099,000 |
Grocery Shoppers | 13,189,000 | 6,396,000 | 4,184,000 | 2,493,000 | 2,067,000 | 4,726,000 | 38% | 12% | 28% | 79% | 16,622,000 |