Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,758,000 | 10,943,000 | 7,317,000 | 4,089,000 | 2,990,000 | 5,826,000 | 40% | 11% | 21% | 72% | 27,632,000 |
People 25-54 | 8,283,000 | 3,682,000 | 2,598,000 | 1,236,000 | 1,828,000 | 2,772,000 | 33% | 16% | 24% | 73% | 11,317,000 |
People 16-39 | 5,382,000 | 2,641,000 | 1,920,000 | 812,000 | 1,483,000 | 1,258,000 | 29% | 16% | 14% | 59% | 9,099,000 |
Grocery Shoppers | 13,186,000 | 6,396,000 | 4,190,000 | 2,479,000 | 2,082,000 | 4,707,000 | 38% | 13% | 28% | 79% | 16,622,000 |