Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,836,000 | 10,971,000 | 7,357,000 | 4,138,000 | 2,987,000 | 5,878,000 | 40% | 11% | 21% | 72% | 27,632,000 |
People 25-54 | 8,312,000 | 3,672,000 | 2,599,000 | 1,232,000 | 1,824,000 | 2,816,000 | 32% | 16% | 25% | 73% | 11,317,000 |
People 16-39 | 5,449,000 | 2,680,000 | 1,964,000 | 833,000 | 1,468,000 | 1,301,000 | 29% | 16% | 14% | 60% | 9,099,000 |
Grocery Shoppers | 13,230,000 | 6,397,000 | 4,197,000 | 2,489,000 | 2,079,000 | 4,754,000 | 38% | 13% | 29% | 80% | 16,622,000 |