Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,205,000 | 11,064,000 | 7,402,000 | 4,217,000 | 2,938,000 | 6,202,000 | 40% | 11% | 22% | 73% | 27,632,000 |
People 25-54 | 8,494,000 | 3,680,000 | 2,585,000 | 1,270,000 | 1,804,000 | 3,010,000 | 33% | 16% | 27% | 75% | 11,317,000 |
People 16-39 | 5,603,000 | 2,725,000 | 1,976,000 | 888,000 | 1,465,000 | 1,413,000 | 30% | 16% | 16% | 62% | 9,099,000 |
Grocery Shoppers | 13,455,000 | 6,404,000 | 4,175,000 | 2,524,000 | 2,032,000 | 5,020,000 | 39% | 12% | 30% | 81% | 16,622,000 |