Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,410,000 | 11,027,000 | 7,401,000 | 4,149,000 | 2,895,000 | 5,487,000 | 40% | 10% | 20% | 70% | 27,632,000 |
People 25-54 | 8,081,000 | 3,725,000 | 2,644,000 | 1,242,000 | 1,772,000 | 2,583,000 | 33% | 16% | 23% | 71% | 11,317,000 |
People 16-39 | 5,250,000 | 2,661,000 | 1,950,000 | 824,000 | 1,397,000 | 1,192,000 | 29% | 15% | 13% | 58% | 9,099,000 |
Grocery Shoppers | 12,995,000 | 6,535,000 | 4,290,000 | 2,538,000 | 2,023,000 | 4,437,000 | 39% | 12% | 27% | 78% | 16,622,000 |