Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,391,000 | 10,809,000 | 7,203,000 | 4,124,000 | 3,042,000 | 5,540,000 | 39% | 11% | 20% | 70% | 27,632,000 |
People 25-54 | 8,080,000 | 3,609,000 | 2,537,000 | 1,229,000 | 1,869,000 | 2,602,000 | 32% | 17% | 23% | 71% | 11,317,000 |
People 16-39 | 5,232,000 | 2,551,000 | 1,835,000 | 826,000 | 1,498,000 | 1,183,000 | 28% | 16% | 13% | 58% | 9,099,000 |
Grocery Shoppers | 12,983,000 | 6,385,000 | 4,164,000 | 2,509,000 | 2,129,000 | 4,469,000 | 38% | 13% | 27% | 78% | 16,622,000 |