Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,793,000 | 10,825,000 | 7,154,000 | 4,169,000 | 3,070,000 | 5,898,000 | 39% | 11% | 21% | 72% | 27,632,000 |
People 25-54 | 8,245,000 | 3,598,000 | 2,521,000 | 1,231,000 | 1,886,000 | 2,761,000 | 32% | 17% | 24% | 73% | 11,317,000 |
People 16-39 | 5,366,000 | 2,565,000 | 1,835,000 | 843,000 | 1,537,000 | 1,265,000 | 28% | 17% | 14% | 59% | 9,099,000 |
Grocery Shoppers | 13,194,000 | 6,324,000 | 4,097,000 | 2,501,000 | 2,126,000 | 4,744,000 | 38% | 13% | 29% | 79% | 16,622,000 |