Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,376,000 | 11,364,000 | 7,559,000 | 4,323,000 | 2,828,000 | 5,184,000 | 41% | 10% | 19% | 70% | 27,632,000 |
People 25-54 | 7,947,000 | 3,845,000 | 2,716,000 | 1,289,000 | 1,728,000 | 2,373,000 | 34% | 15% | 21% | 70% | 11,317,000 |
People 16-39 | 5,125,000 | 2,694,000 | 1,941,000 | 864,000 | 1,369,000 | 1,062,000 | 30% | 15% | 12% | 56% | 9,099,000 |
Grocery Shoppers | 12,826,000 | 6,740,000 | 4,398,000 | 2,638,000 | 1,961,000 | 4,125,000 | 41% | 12% | 25% | 77% | 16,622,000 |