Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,019,000 | 11,124,000 | 7,386,000 | 4,261,000 | 2,865,000 | 5,030,000 | 40% | 10% | 18% | 69% | 27,632,000 |
People 25-54 | 7,825,000 | 3,846,000 | 2,703,000 | 1,300,000 | 1,715,000 | 2,265,000 | 34% | 15% | 20% | 69% | 11,317,000 |
People 16-39 | 4,977,000 | 2,655,000 | 1,904,000 | 857,000 | 1,326,000 | 996,000 | 29% | 15% | 11% | 55% | 9,099,000 |
Grocery Shoppers | 12,717,000 | 6,731,000 | 4,376,000 | 2,650,000 | 1,955,000 | 4,031,000 | 40% | 12% | 24% | 77% | 16,622,000 |