Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,166,000 | 11,330,000 | 7,607,000 | 4,245,000 | 2,973,000 | 4,863,000 | 41% | 11% | 18% | 69% | 27,632,000 |
People 25-54 | 7,874,000 | 3,945,000 | 2,793,000 | 1,315,000 | 1,754,000 | 2,174,000 | 35% | 16% | 19% | 70% | 11,317,000 |
People 16-39 | 5,092,000 | 2,805,000 | 2,038,000 | 884,000 | 1,314,000 | 973,000 | 31% | 14% | 11% | 56% | 9,099,000 |
Grocery Shoppers | 12,702,000 | 6,820,000 | 4,478,000 | 2,645,000 | 2,025,000 | 3,858,000 | 41% | 12% | 23% | 76% | 16,622,000 |