Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,470,000 | 10,347,000 | 6,772,000 | 4,032,000 | 3,136,000 | 5,987,000 | 38% | 12% | 22% | 72% | 26,974,000 |
People 25-54 | 8,066,000 | 3,444,000 | 2,360,000 | 1,224,000 | 1,897,000 | 2,725,000 | 31% | 17% | 25% | 73% | 11,037,000 |
People 16-39 | 5,195,000 | 2,443,000 | 1,758,000 | 778,000 | 1,528,000 | 1,224,000 | 28% | 17% | 14% | 59% | 8,873,000 |
Grocery Shoppers | 12,991,000 | 6,213,000 | 3,976,000 | 2,502,000 | 2,097,000 | 4,681,000 | 38% | 13% | 28% | 79% | 16,447,000 |