Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,621,000 | 10,319,000 | 6,727,000 | 4,053,000 | 3,141,000 | 6,160,000 | 38% | 12% | 23% | 73% | 26,974,000 |
People 25-54 | 8,154,000 | 3,420,000 | 2,342,000 | 1,217,000 | 1,895,000 | 2,838,000 | 31% | 17% | 26% | 74% | 11,037,000 |
People 16-39 | 5,277,000 | 2,482,000 | 1,779,000 | 804,000 | 1,536,000 | 1,258,000 | 28% | 17% | 14% | 59% | 8,873,000 |
Grocery Shoppers | 13,096,000 | 6,175,000 | 3,941,000 | 2,498,000 | 2,095,000 | 4,826,000 | 38% | 13% | 29% | 80% | 16,447,000 |