Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,984,000 | 10,069,000 | 6,556,000 | 3,967,000 | 3,276,000 | 6,639,000 | 37% | 12% | 25% | 74% | 26,974,000 |
People 25-54 | 8,406,000 | 3,278,000 | 2,246,000 | 1,162,000 | 1,978,000 | 3,150,000 | 30% | 18% | 29% | 76% | 11,037,000 |
People 16-39 | 5,479,000 | 2,478,000 | 1,777,000 | 797,000 | 1,591,000 | 1,410,000 | 28% | 18% | 16% | 62% | 8,873,000 |
Grocery Shoppers | 13,335,000 | 5,943,000 | 3,789,000 | 2,409,000 | 2,186,000 | 5,205,000 | 36% | 13% | 32% | 81% | 16,447,000 |